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WPXC-TV

WPXC-TV
Brunswick, Georgia/Jacksonville, Florida
United States
City Brunswick, Georgia
Branding Ion Television
Slogan Positively Entertaining
Channels Digital: 24 (UHF)
Virtual: 21 ()
Subchannels 21.1 - Ion HD (720p)
21.2 - qubo (480i)
21.3 - Ion Life (480i)
21.4 - Ion Shop (480i)
21.5 - QVC
21.6 - HSN
Affiliations Ion Television
Owner Ion Media Networks
(Ion Media Brunswick License, Inc.)
First air date April 2, 1990; 27 years ago (1990-04-02)
Call letters' meaning PaXson Communications
(original name of current owner)
Former callsigns WBSG-TV (1990–2001)
Former channel number(s) Analog:
21 (UHF, 1990–2009)
Former affiliations Independent (1990–1995)
The WB (1995–1997)
ABC (1997–2000)
Transmitter power 500 kW
Height 418 m
Facility ID 71236
Transmitter coordinates 30°49′39″N 81°44′27″W / 30.82750°N 81.74083°W / 30.82750; -81.74083Coordinates: 30°49′39″N 81°44′27″W / 30.82750°N 81.74083°W / 30.82750; -81.74083
Licensing authority FCC
Public license information: Profile
CDBS
Website www.iontelevision.com

WPXC-TV, virtual channel 21 (UHF digital channel 24), is an Ion Television owned-and-operated station serving Jacksonville, Florida, United States that is licensed to Brunswick, Georgia. The station is owned by Ion Media Networks. WPXC maintains studio facilities located on Blythe Island Highway/State Route 303 in southwestern Brunswick, and its transmitter is located in unincorporated southwestern Camden County (northwest of Kingsland).

The station was granted a construction permit by the Federal Communications Commission (FCC) on December 28, 1987. The station first signed on the air on April 2, 1990 as WBSG-TV. Originally operating as an independent station, the station became a charter affiliate of The WB upon its launch on January 11, 1995. However, WBSG struggled financially, and on August 2, 1996, the station's owner, Coastal Com Inc., entered into a local marketing agreement with the Allbritton Communications Company, set to take effect on September 1; Coastal Com had earlier planned to sell WBSG to Allbritton outright for $10 million. Allbritton was planning to sign on Orange Park-licensed WJXX (channel 25), and intended for WBSG to serve as a semi-satellite of WJXX for the northern part of the market. Allbritton had also signed an agreement to switch the affiliations of its television stations not already affiliated with the network to ABC. WJXX signed on the air on February 9, 1997, taking the ABC affiliation from WJKS (channel 17, now WCWJ). On that same day, WBSG dropped the WB affiliation and began carrying most of WJXX's schedule with deviations for channel 21's own local newscasts. The switch was supposed to occur in April 1997. However, when WJKS announced that it would drop the ABC affiliation in February and join The WB, under the callsign WJWB, ABC asked Allbritton to sign on WJXX two months earlier than originally planned.


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