WPLM-FM
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| City | Plymouth, Massachusetts |
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| Broadcast area |
Boston New Bedford-Fall River Cape Cod |
| Branding | Today's Easy 99.1 |
| Slogan | Boston's Home for True Variety |
| Frequency | 99.1 MHz |
| First air date | June 25, 1961 |
| Format | Adult Contemporary |
| ERP | 50,000 watts, Stereo |
| HAAT | 131 meters |
| Class | B |
| Facility ID | 52838 |
| Transmitter coordinates | 41°58′2.00″N 70°42′4.00″W / 41.9672222°N 70.7011111°W |
| Callsign meaning | Plymouth or We Play Lovely Music |
| Owner | Plymouth Rock Broadcasting Company |
| Sister stations | WPLM |
| Webcast | Listen Live |
| Website | easy991.com |
WPLM-FM (99.1 FM, "Easy 99.1") is an Adult Contemporary station serving the Boston,Massachusetts, New Bedford-Fall River, Massachusetts, and Cape Cod radio markets from Plymouth, Massachusetts. It is owned by Plymouth Rock Broadcasting Co. and has a sister AM station by the same callsign. Its transmitter is located in Plymouth. As of September 2014 the signal was strengthened to reach much of Rhode Island.
WPLM-FM signed on June 25, 1961. In the station's first decades on the air, it had a big band format. This was abandoned in 1993 in favor of an adult contemporary format, branded "Variety 99.1". However, the station saw little success with this format, due to there being several other stations with a similar format within WPLM's coverage area, and as a result it switched to smooth jazz on June 25, 1995. Initially, programming was largely provided by SW Networks' Smooth FM service; (indeed, the station took the branding "Smooth FM 99.1") however, after Smooth FM closed on December 31, 1996, the station switched to a similar service from Jones Radio Networks and reimaged as "Jazzy 99.1". Two years later, this was discontinued in favor of the current "Easy 99.1" format.
From WPLM-FM's inception, its programming has been simulcast, in whole or in part, with its sister AM station, which signed on six years earlier; however, the AM station has gradually shifted some of its schedule to simulcasts of WADN/WBNW (1120) since 1997.
Notable past and present personnel include Audrey Constant, Scott Reiniche, Billy Teed, Chris Rogers, Ken Coleman, Ron Della Chiesa, Bill O'Connell, and Sean Casey.
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