WPHM
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| City | Port Huron, Michigan |
|---|---|
| Broadcast area | St. Clair, Sanilac County [1] (Daytime) [2] (Nighttime) |
| Branding | Information 1380 WPHM |
| Slogan | Where the Blue Water Area Comes to Talk |
| Frequency | 1380 (kHz) |
| First air date | December 6, 1947 |
| Format | News/Talk/Sports |
| Power | 5,000 watts |
| Class | B |
| Callsign meaning | Wonderful Port Huron, Michigan |
| Former callsigns | WTTH |
| Affiliations |
ABC Radio NBC Sports Radio Michigan Radio Network Spartan Sports Network |
| Owner | Radio First |
| Webcast | http://player.listenlive.co/44151 |
| Website | http://www.wphm.net/ |
WPHM is a news, talk and sports radio station in Port Huron, Michigan that broadcasts on AM 1380 with 5,000 watts. WPHM is owned by Radio First. The station includes local programming including a live morning show hosted by Paul Miller, a live sports show hosted by Dennis Stuckey, and a local news department headed up by Bill Gilmer. The station is an affiliate of the Michigan Radio Network, ABC News Radio, and NBC Sports Radio. It is also the local station for all four Detroit professional sports teams as well as the Michigan State Spartans.
For much of its early years, WPHM was known as WTTH, the original call letters standing for The Times Herald, the name of Port Huron's only daily newspaper. The newspaper operated the station from its debut in 1947 until 1970, when it was sold to Enterform, Inc (a name derived from the words ENTERtainment and inFORMation). The station continued to operate from the original WTTH studio location in the newspaper building after the sale to Enterform, which boasted a large front area originally used for performing live radio programs, and also which once hosted Paul Harvey doing his national news program at this remote location.
Following its acquisition by Enterform in 1970, WTTH's call letters were changed to WPHM, to more accurately reflect the station's commitment to community service. In 1978, Enterform moved the studio to the newly remodeled and outfitted location at 2379 Military Street, and updated the studio-transmitter audio link from the old telephone line to a microwave system. In 1986, Enterform sold WPHM to Hanson Communications.
Though much of WPHM's history did not involve a co-owned FM station to enhance its profitability, it didn't need one. Somewhat unusual for a market this size was that two AM stations dominated the radio landscape, both with programming that included highly competitive news departments. Its advantage over longtime crosstown rival WHLS (a single tower 1000 watt "Local" station) was its powerful "Regional" signal of 5,000 watts, boasting seven towers (six-tower parallelogram daytime, 4 towers inline at night), able to reach listeners north of Port Huron, known as the Thumb area. For this reason, the station was billed for years as "The Big Station in Michigan's Thumb".
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