City | Concord, North Carolina |
---|---|
Broadcast area | Charlotte/Metrolina |
Branding | Power 98 |
Slogan | Charlotte's Plug for New Hip Hop & R&B |
Frequency | 97.9 MHz (also on HD Radio) |
First air date | 1961 (as WEGO-FM) |
Format | Mainstream Urban |
ERP | 94,000 watts |
HAAT | 491 meters |
Class | C |
Facility ID | 6586 |
Callsign meaning | PEGgy (Name of the wife of former manager Jim Keel) |
Former callsigns | WEGO-FM (1961-1967) |
Owner |
Beasley Broadcast Group (Beasley Media Group, LLC) |
Sister stations | WBAV-FM, WBCN, WKQC, WNKS, WSOC-FM |
Webcast | Listen Live |
Website | power98fm |
WPEG (97.9 FM, "Power 98") is a mainstream urban radio station serving the Charlotte, North Carolina market. It is owned by Beasley Broadcast Group. The station's studios are located on South Boulevard in the city's South End, and a transmitter tower is located north of Dallas, North Carolina.
WPEG features "Hip Hop Hits" on its HD 2 station, and sister WFNZ on its HD 3 station.
The 97.9 frequency came on the air in Concord, North Carolina in 1961 as WEGO-FM, and simulcast the programming of its sister AM station until 1967. That year, the station became a beautiful music station with the call letters WPEG. The station was owned by the Suburban Radio Group from Belmont, North Carolina. The call letters were chosen by then-station manager Jim Keel to honor his wife, Peggy Keel. During these years, the station was the feeder station for the Tobacco Radio Network (now the North Carolina News Network) for the western half of North Carolina. The station began broadcasting in stereo in 1973.
In 1970, the station's format changed to country music, and gained a devoted following in Cabarrus County and Stanly County. Popular announcers during its years as a Country station included Gene Hinson, Charlie Hicks, Ken Kennedy and Jay Driggers.
WPEG switched to a gold-based adult contemporary format in July 1975, utilizing Drake-Chenault's "Solid Gold" automated format. Popular announcers during its years in this format were Larry Thomas, Terry Setzer and Shane Atwell.