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WOZZ

WOZZ
WOZZ "Rock 94.7"
City Mosinee, Wisconsin
Broadcast area Wausau, Wisconsin
Branding Rock 94.7
Slogan Central Wisconsin's Best Rock
Frequency 94.7 MHz
Translator(s) 102.9 W275AC (Wausau)
First air date August 15, 1991 (as WEHM)
Format Active Rock
ERP 50,000 watts
HAAT 150 meters
Class C2
Facility ID 43881
Transmitter coordinates 44°59′18.00″N 89°59′42.00″W / 44.9883333°N 89.9950000°W / 44.9883333; -89.9950000
Callsign meaning Though the calls can represent MOZZinee (Mosinee), they were moved from their original home in New London, WI, where they represented that station's "Land of OZ" AC format & branding
Former callsigns WEHM (8/1991-9/1991)
WOFM (1991-2010)
Owner Duey E. Wright
(WRIG, Inc.)
Sister stations WDEZ, WIFC, WRIG, WSAU, WSAU-FM
Webcast Listen Live!
Website rock947.com

WOZZ (94.7 FM, "Rock 94.7") licensed to Mosinee, Wisconsin, is an Active Rock formatted station in the Wausau, Wisconsin, market. The station is owned and operated by Duke Wright's Midwest Communications and operates at an ERP of 50,000 watts. The station simulcasts on translator W275AC (102.9), licensed to Wausau.

The station originally went on the air as WEHM on August 15, 1991, though it changed its call sign to WOFM exactly one month later on September 15. The station has had a long history of oldies formats, including spending most of the 1990s as a standalone oldies station ("Oldies 94.7"). In the late 1990s-early 2000s, it began simulcasting with its sister station WIZD 99.9 FM under the name "The Oldies Station;" this was done to allow the entire Wausau-Stevens Point radio market to be linked with one oldies station. In 2004, WIZD and WOFM, adopted the "Cool FM" moniker while still retaining the oldies format.

In August 2005, WIZD and WOFM separated. WIZD became simply 99.9 WIZD, and heavily targeted the Plover and Stevens Point area in which the station is local to. WOFM continued using the Cool FM name with Westwood One's oldies channel and chopped up jingle packages from both Cool FM and the Oldies 94.7 days.

In October 2005 it was announced that WOFM would switch to a rhythmic CHR format as "Wild 94-7." That format was short-lived, however, and on March 6, 2006, the station adopted Midwest Communications' "Guaranteed Music Variety" format, originally under "The Peak" branding and later branded as "The Valley" branding, with a playlist of classic hits from the 1960s, 1970s, and 1980s. Between September 2006 and September 2009, sister station WIZD would rejoin WOFM in a "Valley" simulcast. (WIZD now simulcasts the talk format of WSAU, as WSAU-FM.)


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