WMXZ
| City | Isle of Palms, South Carolina |
|---|---|
| Broadcast area | South Carolina Lowcountry |
| Branding | Mix 96 |
| Slogan | The Best Music Mix |
| Frequency | 95.9 MHz |
| Translator(s) | 99.3 W257BQ (Charleston, relays HD2) |
| First air date | May 1967 |
| Format |
Top 40/CHR HD2: Mainstream Urban "99.3 The Box" HD3: "Heaven 1390" |
| ERP | 50,000 watts |
| HAAT | 107.4 meters |
| Class | C2 |
| Facility ID | 6634 |
| Transmitter coordinates | 33°19′38″N 80°57′09″W / 33.32722°N 80.95250°W |
| Callsign meaning | W MiX Z |
| Former callsigns | WWBD-FM (1978-1985) WWLT (1985-1993) WWBD (1993-2009) WIOP (1/09-2/09) WSPO (2/09-6/09) WIOP (2009-2012) |
| Former frequencies | 95.7 MHz (1967-2009) |
| Owner | Apex Media (sale to Saga Communications pending FCC approval) |
| Sister stations | WXST, WAVF, WCKN, W257BQ |
| Webcast |
Listen Live Listen Live (HD2) |
| Website |
mix959.com 993thebox.com (HD2) |
WMXZ (95.9 FM, "Mix 96") is a radio station licensed to Isle of Palms, South Carolina, USA, serving the South Carolina Lowcountry. The station is owned by Apex Broadcasting, Inc. WMXZ airs a Top 40/CHR format. The station's studios are located in Charleston (east of the Cooper River) and the transmitter tower is in West Ashley, South Carolina.
In 2012, WMXZ commenced HD Radio service with 99.3 The Box on the HD2 channel, featuring Urban and R&B music.
Vic Whetstone owned WWBD in Bamberg, South Carolina for 25 years. Miller Communications, a company based in Sumter, South Carolina, acquired it in 2003. It then became a classic rock station as "Bad Dog 95.7". In September 2005, WWBD upgraded from 6,000 to 25,000 watts with a new 500-foot tower in Canaan. In 2006, WWBD changed to country music as "Outlaw 95.7" but listeners overwhelmingly demanded that Bad Dog return, so it did after four months. In June 2007, Miller applied for a change in the city of license to Isle of Palms near Charleston but said Bad Dog would stay in Orangeburg.
Apex Broadcasting, owner of WXTC, WIHB, and WXST, purchased WWBD from Miller in a deal announced in July 2008. The power had been increased to 50,000 watts.
WSPO was part of a large frequency swap in Charleston and Myrtle Beach. The 96.1 frequency in Charleston moved to the Myrtle Beach market and became the new home of WKZQ-FM. WKZQ's former 101.7 frequency moved to Hanahan and is owned by Apex Broadcasting. This allowed the Charleston metro area to get a new station, as WWBD moved to Isle of Palms with Apex as its new owner. The Bad Dog format began simulcasting with Miller's 105.1 WGFG on January 14, 2009. The simulcast stopped and 95.7 FM is now silent, with WQKI-FM expected to take over the frequency.
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