WMXC
  Logos for WMXC's primary and secondary channels. |
|
| City | Mobile, Alabama |
|---|---|
| Broadcast area |
Mobile, Alabama Pensacola, Florida |
| Branding | Mix 99.9 |
| Slogan | Better Variety For A Better Workday |
| Frequency | 99.9 MHz (also on HD Radio) |
| Translator(s) | 100.3 W262BL (Mobile, relays HD2) |
| First air date | October 16, 1947 (as WKRG-FM) |
| Format |
Adult Contemporary Christmas music (Nov.-Dec.) HD2: Urban Contemporary "100.3 The Beat" |
| ERP | 100,000 watts (w/beam tilt) |
| HAAT | 535 meters (1755 feet) |
| Class | C |
| Facility ID | 8696 |
| Transmitter coordinates | 30°41′20″N 87°49′49″W / 30.68889°N 87.83028°W |
| Callsign meaning | W MiX C |
| Former callsigns | WKRG-FM (1947–1994) WKRD (9/1994-10/1994) |
| Owner |
iHeartMedia, Inc. (CC Licenses, LLC) |
| Sister stations | WKSJ-FM, WNTM, WRKH, WTKX-FM, WRGV |
| Webcast |
Listen Live Listen Live (HD2) |
| Website |
mixgulfcoast.iheart.com thebeatofmobile.iheart.com |
WMXC (99.9 FM, "Mix 99.9") is a radio station licensed to serve Mobile, Alabama, USA. The station is owned by iHeartMedia, Inc. and the broadcast license is held by CC Licenses, LLC. Its studios are located inside the building of unrelated television station WKRG on Broadcast Drive in Mobile, and the transmitter is near Robertsdale, Alabama.
Founded in 1947 as WKRG-FM, the station currently broadcasts to the greater Mobile, Alabama, and Pensacola, Florida, area.
WMXC can trace its history back to October 16, 1947, when it signed on as WKRG-FM. The original call letters represented the initials of Kenneth R. Giddens, a movie theatre owner, broadcast pioneer, and architect. Giddens owned the WKRG radio stations and WKRG-TV, the latter of which continues to broadcast with the same call letters. Giddens would go on to head the Voice of America from 1969 to 1977 and served as acting director of Radio Marti in 1985.
WMXC was originally a simulcast of AM sister WKRG — today's WNTM — but adopted a beautiful music format in 1965. During the 1970s, WKRG-FM became the area's first FM Top-40 station and was known as "G-100". The station has offered some form of pop contemporary format ever since.
For a time in the 1960s, WKRG-TV, Inc., which was the license holder for WKRG, WKRG-FM, and WKRG-TV, was 50%-owned by the Mobile Press-Register. In 1966, when S. I. Newhouse acquired the Mobile newspaper company he also acquired that 50% ownership stake. Newhouse, who also owned radio stations associated with his other two Alabama-based newspapers, would later sell all of these stations to focus on the print side of his media empire.
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