WMOR-TV
 
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Lakeland/Tampa/St. Petersburg United States |
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| Branding | MOR (spelled out as "M-O-R") This TV Tampa Bay (on DT2) |
| Slogan | Just Can't Get Enough |
| Channels |
Digital: 19 (UHF) Virtual: 32 () |
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| Affiliations |
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| Owner |
Hearst Television (Hearst Properties, Inc.) |
| Founded | January 11, 1984 |
| First air date | April 24, 1986 |
| Call letters' meaning | MOR(e) TV (former branding) |
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| Transmitter power | 1,000 kW |
| Height | 458 m |
| Facility ID | 53819 |
| Transmitter coordinates | 27°49′10″N 82°15′39″W / 27.81944°N 82.26083°WCoordinates: 27°49′10″N 82°15′39″W / 27.81944°N 82.26083°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www.mor-tv.com |
WMOR-TV, virtual channel 32 (UHF digital channel 19), is an independent television station serving Tampa and St. Petersburg, Florida, United States that is licensed to Lakeland. The station is owned by the Hearst Television division of the Hearst Corporation. WMOR maintains studio facilities located on Hillsborough Avenue in east Tampa, with its transmitter located in Riverview. WMOR is the only television station owned by Hearst that is not affiliated with any major broadcast network, as well as the only Hearst station that does not maintain a news department.
On cable, WMOR is available on cable channel 12 on Charter Communications, Verizon FiOS, and Comcast Venice, and on Comcast channel 4 in Sarasota. WMOR is also available locally on satellite provider DirecTV on channel 32 and 32-1 in standard and high definition, respectively.
The station first signed on the air on April 24, 1986 as WTMV; branded as "V-32", it originally maintained an all-music video format. The station's owner and general manager was Dan Johnson, former mayor of St. Petersburg Beach. The station originally operated from studio facilities located on South Florida Avenue/SR 37 on the south side of Lakeland, with its transmitter near Mulberry in southwestern Polk County. Before the move to the WB, V-32 used to carry NBC programming as its local affiliate for Lakeland and Polk County, alongside WFLA-TV Channel 8 in Tampa and WESH Channel 2 in Orlando.
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