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WMJZ-FM

WMJZ-FM
WMJZ-FM.png
City Gaylord, Michigan
Broadcast area [1]
Branding Eagle 101.5 FM
Slogan "Classic Hits at Random"
Frequency 101.5 MHz
First air date April 30, 1982
Format Classic Hits
ERP 50,000 watts
HAAT 150 meters
Class C2
Facility ID 11756
Callsign meaning MaJic 95 (previous format)
Former callsigns WZXM-FM (1/11/84-7/13/87)
WEGS (4/30/82-1/11/84)
Former frequencies 95.3 MHz (1984-1998)
Owner Kent Smith
Sister stations WMJT, WUPN
Website radioeaglegaylord.com

WMJZ-FM (101.5 FM) is a commercial radio station licensed to the city of Gaylord, Michigan. It broadcasts at the assigned frequency of 101.5 Megahertz with a power output of 50,000 watts. The station airs a classic hits format as Eagle 101.5, Classic Hits at Random, and is owned by Darby Advertising, a company headed by Kent Smith.

For many years, WMJZ operated at the class A frequency of 95.3 FM, and a power output of only 3,000 watts. The station first went on the air on February 20, 1984, as WZXM-FM with a CHR format, as the FM sister station of AM 900 WZXM, which had been on the air since 1950, first as WATC, which was originally part of Lester Biederman's Paul Bunyan Network. As WZXM was a daytime-only station at this time, the presence of WZXM allowed Otsego County to enjoy local radio service after FCC rules mandated shutdown of the AM station after sunset.

WZXM was sold in June 1986 to a Detroit broadcaster, then later a local group headed by Bill Rolinski. The call letters were changed to WMJZ as part of an AM and FM simulcast of adult contemporary and oldies music, provided by ABC Radio/SMN's Starstation satellite-delivered format along with a local community involvement.

Classic Radio decided to end the simulcast between the two stations in 1990, as WMJZ-AM had been granted limited nighttime power by the FCC and had the ability to have its own identity. WMJZ then adopted a satellite-delivered adult contemporary format, while the AM adopted the call letters WSNQ and broadcast a syndicated news/talk format from the Sun Radio Network.

In June 1996, Classic Radio, Inc. decided to sell the station to Morning Dove, Inc., a company owned by David and Jo'Anne Essmaker.

Morning Dove made upgrades to the equipment and ended the satellite format relationship over the FM and began a new format of Hot Adult Contemporary music, all programmed locally on-site The station dropped its "Majic" branding and became known as "Z95." WSNQ retained its news/talk format but rebranded as "Q-900". In February 1998, David Essmaker received an offer to sell the stations to Sandusky, Ohio-based broadcaster Kent Smith that year.


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