WMJK
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| City | Clyde, Ohio |
|---|---|
| Broadcast area |
Sandusky/Port Clinton, Ohio Lake Erie Islands |
| Branding | Coast Country 100.9 |
| Frequency | 100.9 (MHz) |
| First air date | July 16, 1981 (as WMEX) |
| Format | Country |
| ERP | 3,000 watts |
| HAAT | 91 meters |
| Class | A |
| Facility ID | 58344 |
| Callsign meaning | W MaJi(K)c (former station slogan; reflection of WMJI) |
| Owner | BAS Broadcasting |
| Website | www.coast1009.com |
WMJK is a commercial FM radio station, licensed to Clyde, Ohio, serving the Sandusky, Port Clinton, and Lake Erie Islands area (collectively known as "Vacationland"). The station broadcasts with an effective radiated power of 3,000 watts at 100.9 FM and is licensed to Clyde, Ohio; about 15 miles west-southwest of Sandusky. The station is branded as "Coast Country 100.9". In January 2009, the station dropped its longtime classic rock format in favor of country music. It also serves as the "Vacationland" region affiliate of the Cleveland Browns.
WMJK is currently owned by BAS Broadcasting. Clear Channel Communications was its former owner, but as of November 16, 2006, it has been announced for sale as part of Clear Channel's divestiture of almost 450 small and middle-market radio properties in the U.S. The cluster was sold on January 15, 2008, to Fremont-based BAS Broadcasting, and BAS took over all three stations on February 1. BAS switched 100.9 The Coast from mostly locally originating programming (outside of the Bob and Tom morning show) to Waitt Radio Networks Genuine Classic Rock satellite format. As a country station, WMJK now uses Waitt's Country Today format.
This station first signed on the air targeting the local community with a blend of MOR music and Spanish-language programming as WMEX on July 16, 1981. The station was founded by Family Broadcasting and Communications Corporation, a company headed by Erasmo Cruz, Sr. Cruz also served as the station's general manager. At that time, the station maintained studios and offices at 806 Everett Road in Fremont, Ohio. The company later changed the station's call letters to WLCO on February 21, 1985 and reduced its Spanish-language programming to 18 hours a week in favor of adult contemporary music. Studios and offices were also moved to 1859 W. McPherson Avenue in Clyde. By 1992, the station had switched its format from adult contemporary to country.
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