WMIT
| City | Black Mountain, North Carolina |
|---|---|
| Broadcast area |
Asheville, North Carolina Greenville/Spartanburg, South Carolina (The Upstate) Tri-Cities, Tennessee-Virginia Charlotte, North Carolina |
| Branding | 106.9 The Light |
| Slogan | "Radio You Can Believe In" |
| Frequency | 106.9 MHz (also on HD Radio) |
| First air date | 1941 |
| Format |
Contemporary Inspirational HD2: Christian rock |
| ERP | 36,000 watts |
| HAAT | 942 meters |
| Class | C |
| Facility ID | 5970 |
| Transmitter coordinates | 35°44′6.00″N 82°17′10.00″W / 35.7350000°N 82.2861111°W |
| Callsign meaning |
Mount MITchell Near the station's transmitter location |
| Affiliations | Fox News Radio |
| Owner |
Billy Graham Evangelistic Association (Blue Ridge Broadcasting Corporation) |
| Sister stations | WFGW |
| Webcast | The Light, The Edge |
| Website | 1069thelight.org |
WMIT (106.9 FM, "106.9 The Light") is a contemporary Christian radio station in Asheville, North Carolina. The station is licensed to the nearby town of Black Mountain. WMIT is a noncommercial, listener supported ministry of the Billy Graham Evangelistic Association.
Despite its 36,000-watt effective radiated power, it boasts one of the largest coverage areas in the eastern United States. In addition to its home market of Asheville, its signal can be heard in the Tri-Cities (where it provides city-grade coverage), Greenville/Spartanburg, and Charlotte. All told, WMIT claims a potential audience of five million people in seven states. This is because its transmitter is located on Clingman's Peak, over 6,600 feet (2,000 m) above sea level—one of the highest transmitter sites east of the Mississippi River.
Recently, the station has begun identifying as "Black Mountain/Charlotte/Asheville," acknowledging its large following in the Charlotte area. It is currently the 17th-most listened to station in Charlotte as of the November 2012 ratings period, tied with that city's main Christian music station, WRCM. This is all the more remarkable since it can only be heard in the western portion of the market, and in car radios in most of Charlotte itself.
The station's call letters stand for Mount Mitchell, the highest mountain peak east of the Mississippi River, which is located about 2½ miles northeast of the station's transmitter.
In 2007, WMIT commenced HD Radio service with theEdge 106.9 on the HD2 channel, featuring Christian music for teenagers and young adults.
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