City | Atlantic Beach, South Carolina |
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Broadcast area | Myrtle Beach |
Branding | Rejoice 1200 |
Frequency | 1200 kHz |
Translator(s) | 95.5 W238CJ (Atlantic Beach) 103.5 W278CB (Atlantic Beach) |
First air date | October 1, 1997 (as WMIR) |
Format | Urban Gospel |
Power | 6,500 watts day 11 watts night |
Class | D |
Facility ID | 41499 |
Transmitter coordinates | 33°50′12.00″N 78°47′3.00″W / 33.8366667°N 78.7841667°WCoordinates: 33°50′12.00″N 78°47′3.00″W / 33.8366667°N 78.7841667°W |
Former callsigns | WMIW (1987-1997, CP) WMIR (1997-2017) |
Owner | Cumberland a & a Corporation |
WJXY "Rejoice 1200" is an Urban Gospel radio station at 1200 AM, 95.5 and 103.5 FM licensed to Atlantic Beach, South Carolina and targeting a primarily African-American audience.
WJXY signed on in the late 1990s as WMIR with a southern gospel format. After several years, the station changed its musical emphasis, with positive results.
Reggie Dyson, general manager of WMIR, said his station played a role in the 2002 BeachFest and planned live broadcasts from the June 2008 Beachfest, the third event of its type in the area.
On February 10, 2017, WMIR began a simulcast on WXJY "Rejoice FM" in Georgetown.
On June 23, 2017, WMIR changed their call letters to WJXY.