WMC (AM)
| City | Memphis, Tennessee |
|---|---|
| Broadcast area | Memphis metropolitan area |
| Branding | ESPN 790 |
| Frequency | 790 kHz |
| First air date | Jan. 21, 1923 |
| Format | Sports |
| Power | 5,000 watts |
| Class | B |
| Facility ID | 19185 |
| Callsign meaning |
W Memphis Commercial Appeal (former sister newspaper) |
| Affiliations |
ESPN Radio CBS Sports Radio |
| Owner |
Entercom Communications (Entercom License, LLC) |
| Sister stations | WMC-FM, WLFP, WMFS, WMFS-FM, WRVR-FM |
WMC (790 kHz) is a commercial AM radio station in Memphis, Tennessee, broadcasting a sports radio format. It is one of the city's oldest radio stations, and still uses its original three-letter call sign. WMC maintains studios in the Entercom complex in Southeast Memphis, and has its transmitter towers (a four-tower array) in Northeast Memphis.
The station runs direct satellite feeds of ESPN Radio and CBS Sports Radio. In addition to sports talk shows, WMC features longtime Memphis disc jockey George Klein's weekly tribute program to Elvis Presley. Klein and Presley were close friends and confidantes during the latter's lifetime and the former's long stint on WHBQ.
The station is owned by Entercom Communications, which it purchased from CBS in September 2006. WMC and sister WMC-FM were for many years owned and operated by Scripps Howard Broadcasting, along with its one-time co-owned TV sister WMC-TV Channel 5, before SHB sold the TV property in 1993. WMC is one of six radio properties in the Memphis market held by Entercom; the others are WLFP, WMC-FM, WMFS, WMFS-FM and WRVR-FM. WMFS AM and -FM, like WMC, are Sports stations. All three share feeds from ESPN Radio, although WMFS AM and -FM also have local hosts, while WMC sometimes carries CBS Sports Radio.
WMC first began broadcasting on January 21, 1923. Among its unique features were late night concerts from blues singers. Although Memphis was racially segregated, Bessie Smith performed at WMC on October 5, 1923.
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