City | Rockland, Maine |
---|---|
Broadcast area | Mid Coast |
Branding | The Bear |
Frequency | 103.3 MHz |
First air date | 1968 (as WRKD-FM at 93.5) |
Format | Country |
ERP | 16,000 watts |
HAAT | 235 meters |
Class | B |
Facility ID | 57301 |
Transmitter coordinates | 44°7′35″N 69°8′18″W / 44.12639°N 69.13833°W |
Callsign meaning | Mid Coast Maine |
Former callsigns | WRKD-FM (1968-1980) |
Former frequencies | 93.5 MHz (1968-1985) |
Affiliations | Motor Racing Network |
Owner |
Blueberry Broadcasting (Blueberry Broadcasting, LLC) |
Sister stations | WABK-FM, WVQM, WQSS, WTOS-FM, WTQX |
Website | 971thebear.com |
WMCM (103.3 FM) is an American radio station broadcasting a country music format simulcasting WBFB. Licensed to Rockland, Maine, United States, the station serves the Mid Coast Maine area. The station is currently owned by Blueberry Broadcasting.
Previous to its country music format, the station was a short lived classical music format, the station signed on as a Class A on 93.5 as WRKD-FM, sister to WRKD (1450 AM, now WVOM). WMCM upgraded to 20.6 kw and a frequency change to 103.3 in the late 1980s. As of September 28, 2009, it became part of a three-station country network based out of Blueberry's Bangor office, simulcasting WBFB and also heard on WLKE (now WBFE).[1][2].