WMBF-TV
 
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Myrtle Beach/Florence, South Carolina/ Lumberton, North Carolina United States |
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| Branding | WMBF News |
| Slogan | Live. Local. Latebreaking. |
| Channels | Digital: 32 (UHF) |
| Subchannels | 32.1 NBC 32.2 Bounce TV 32.3 Grit TV |
| Owner |
Raycom Media (WMBF License Subsidiary, LLC) |
| Founded | April 20, 2006 |
| First air date | August 7, 2008 |
| Call letters' meaning | Myrtle Beach / Florence |
| Sister station(s) | WECT, WIS, WCSC-TV |
| Former affiliations |
NBC Weather Plus (on DT2) |
| Transmitter power | 530 kW |
| Height | 183 m |
| Facility ID | 83969 |
| Transmitter coordinates | 33°43′50.9″N 79°4′31.4″W / 33.730806°N 79.075389°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | wmbfnews.com |
WMBF-TV is the NBC-affiliated television station for the Grand Strand and Pee Dee areas of South Carolina that is licensed to Myrtle Beach. It broadcasts a high definition digital signal on UHF channel 32 from a transmitter in Bucksville. It can also be seen on Charter Communications channel 10 (analog), 120 (digital), and 1120 (HD). Owned by Raycom Media, the station has its main studio on Frontage Road East (along U.S. 17) in Myrtle Beach as well as one off West Cheves Street in Florence.
Raycom commenced construction on the station in late-2007. To date, WMBF remains as the only station Raycom has built and signed on. The company inherited the construction permit for the station when it merged with the Liberty Corporation, the owner of WIS in Columbia, which had operated a virtual station in the market since the 1990s. WMBF-TV signed on for testing in late-July 2008 with a station ID slide. On August 7, it officially signed-on at 11:59 p.m. with NBC welcoming the station on-air the following day on Today, NBC Nightly News, and Late Night with Conan O'Brien. The sign-on of WMBF occurred in time for the opening ceremonies of the 2008 Summer Olympics.
Before WMBF's launch, the Myrtle Beach/Florence area was one of only a few areas along the East Coast without its own NBC affiliate. Traditionally, WECT in Wilmington was the affiliate of record for Myrtle Beach and the Grand Strand while WIS served Florence and the Pee Dee. However, both stations were available on most of the cable systems in the area.
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