WLXT
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| City | Petoskey, Michigan |
|---|---|
| Broadcast area | [1] |
| Branding | Lite 96.3 |
| Slogan | Today's Better, Brighter Lite 96.3 |
| Frequency | 96.3 MHz |
| First air date | 1967 (as WMBN-FM) |
| Format |
Adult Contemporary Christmas music (Dec.) |
| ERP | 100,000 watts |
| HAAT | 299 meters |
| Class | C1 |
| Facility ID | 65926 |
| Callsign meaning | LiTe 96 FM |
| Former callsigns | WMBN-FM (1967-3/14/94) |
| Owner | MacDonald Garber Broadcasting |
| Sister stations | WATT, WKAD, WKHQ-FM, WLXV, WMKT, WMBN |
| Webcast | Listen Live |
| Website | lite96.com |
WLXT (96.3 FM, "Lite 96.3") in Petoskey, Michigan, is an adult contemporary-formatted radio station that broadcasts with 100,000 watts, covering most of northern Michigan. It is owned by Trish MacDonald-Garber, whose family has owned the station for over 30 years.
The station signed on in 1967 at 96.7, only broadcasting with 3,000 watts and airing beautiful music. The station was originally WMBN-FM, owned by Les Biederman's Midwestern Broadcasting Company of Traverse City, Michigan, and mostly simulcasted WMBN-AM 1340. In the 1970s, Biederman wanted to boost the signals of his Traverse City stations, ordering him to divest most of his other properties due to Federal Communications Commission (FCC) rules and regulations. He sold WMBN-AM/FM to Kenneth MacDonald of MacDonald Broadcasting, a friend of his who owned stations in Saginaw and later Lansing. MacDonald had a cottage in the Petoskey area, and accepted the offer to purchase WMBN.
MacDonald trained his children, Andy, Ken, Jr. (aka "Mac") and Patricia ("Trish") to run successful stations like he did, and put young 20-something Trish in charge of WMBN. Under her rule, WMBN changed its call sign to WWPZ and flipped to an early version of the adult hits Jack FM format. WPZ played everything from oldies to classic rock, funk to Top 40 hits, mostly with Dennis Martin (Corpe) programming the station. They also aired The Larry King Show at night. WMBN, however, remained beautiful music, using the slogan "Michigan's Beautiful North." WPZ also aired sports, like Tigers baseball.
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Wikipedia