WLVE
| City | Mukwonago, Wisconsin |
|---|---|
| Broadcast area | Milwaukee, Wisconsin |
| Branding | K-Love |
| Slogan | Positive and Encouraging |
| Frequency | 105.3 FM MHz |
| First air date | November 22, 2001 |
| Format | Contemporary Christian music (CCM) |
| ERP | 1,650 watts |
| HAAT | 193 meters |
| Class | A |
| Facility ID | 88081 |
| Callsign meaning | W K-LoVE |
| Former callsigns | WFZH (2001-2008) WKMZ (2008-2011) |
| Affiliations | K-Love |
| Owner |
EMF Broadcasting (Educational Media Foundation) |
| Website | klove.com |
WLVE (105.3 FM) is a radio station in the Milwaukee, Wisconsin area. The station is owned by EMF Broadcasting and began airing the K-Love contemporary Christian (CCM) format on February 15, 2008. WLVE's Milwaukee offices and studios are located near the Wisconsin State Fair Park.
WFZH went on the air November 22, 2001 with a temporary all-Christmas music format. This format continued until just after Christmas, when they changed to a contemporary Christian format, 105.3, The Fish. Danny Clayton was hired as the first (and only) program director for the radio station, having previously spent his Milwaukee radio career at AC-formatted WKTI. Other original staff members included Milwaukee radio veteran Andi Miller (now traffic reporter for WTMJ). Other personalities joined including Jon Hemmer (currently WMBI, Chicago) and Rick Hall, host at SOS Radio Networks.
WFZH was owned by Salem Communications, the largest Christian and family-themed broadcaster in the United States. The station shared studio space and staff with its sister station, talk-formatted WRRD-AM.
For a time, WFZH had a friendly rivalry with its Chicago sister station, WZFS ("106.7 The Fish"), which included a paintball game between the stations' employees. This rivalry lasted until the Chicago station was sold to Univision Communications in 2005 and WZFS became Spanish AC station WPPN.
In February 2008, Salem sold both stations in separate deals. WRRD was purchased by Good Karma Broadcasting, which moved their ESPN Radio all-sports format from 1510 to 540 as WAUK, with the WRRD calls warehoused on 1510, which has ESPN Deportes Radio. WFZH would remain with the CCM format, but its sale to EMF Broadcasting led to a change from local programming to EMF's K-Love national network. This change took effect after Midnight on February 15, 2008, following 2 days of on-air farewells from the "Fish" staff. On May 30, the call letters changed to WKMZ.
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