City | Augusta, Georgia |
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Broadcast area | Central Savannah River Area |
Branding | 105.7 The Bull |
Slogan | Augusta's #1 for Country |
Frequency | 105.7 MHz |
Translator(s) | 106.3 W292EE (Augusta-Richmond County, relays HD2) |
First air date | March 10, 1952 (as WAUG-FM) |
Format |
Country HD2: Classic Country "106.3 Bull Icons" |
ERP | 100,000 watts |
HAAT | 371 meters (1217 feet) |
Class | C |
Facility ID | 59250 |
Callsign meaning | BUL(L) spelled backwards |
Former callsigns | WAUG-FM (1952-1980) WYMX (1980-1984) WFMG (1984-1985) WZNY (1985-1986) WLTO (1986) WZNY (1986-2004) WIBL (2004-2007) WEKL (2007-2013) WSCG (2013-2016) |
Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
Sister stations | WBBQ-FM, WKSP, WYNF |
Webcast |
Listen Live Listen Live (HD2) |
Website |
Bull1057.com 1063BullIcons.com (HD2) |
WLUB (105.7 MHz) is a commercial FM radio station licensed to Augusta, Georgia. The station is owned by iHeartMedia, Inc. and airs a country music radio format. WLUB calls itself "105.7 The Bull." As with many country stations owned by iHeart, WLUB carries the nationally syndicated Bobby Bones Show from Nashville on weekday mornings.
The station is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 100 kW from an antenna 371 meters (1217 feet) in height above average terrain (HAAT), giving it a wide coverage area, reaching Columbia, South Carolina to the northeast and nearly to Athens, Georgia to the west. WLUB's studios are located at the Augusta Corporate Center near the I-20/I-520 interchange in Augusta, and the transmitter tower is in Beech Island, South Carolina.
WLUB operates a classic country-formatted station on its HD Radio subchannel and on translator W292EE as 106.3 Bull Icons.
WLUB signed on in July 1994. It began life as Eagle 102 - a classic hits station, broadcasting on the 102.3 frequency. That frequency had previously been WGUS - Big Gus (Country), Power 102 (contemporary hit radio), and Froggy 102 (Country) before settling on a classic rock format using the call letters WEKL. After years of dominating the rock market in Augusta with only a 6,000 watt signal, on August 13, 2007 WEKL traded frequencies with sister country station WIBL, becoming "Eagle 105.7" while WIBL moved to 102.3, becoming "102.3 The Bull".