WLRM
| City | Millington, Tennessee |
|---|---|
| Broadcast area | Memphis, Tennessee |
| Branding | AM 1380 WLRM |
| Slogan | Blues Southern Soul and More |
| Frequency | 1380 kHz |
| First air date | June 22, 1962 |
| Format | Blues |
| Power | 2,500 watts (day) 1,000 watts (night) |
| Class | B |
| Facility ID | 15670 |
| Transmitter coordinates | 35°18′56″N 89°55′23″W / 35.31556°N 89.92306°W |
| Callsign meaning | We Love Real Music (current format) |
| Former callsigns | WGMM (1962-1969) WTNN (1969-1983) WMPS (1983-1998) WOOM (1998-2002) |
| Owner | F.W. Robbert Broadcasting (CPT & T Radio Station, Inc.) |
| Sister stations | WITA, WMQM, WNQM, WVOG, WWCR |
| Webcast | Listen Live |
| Website | blues1380.com |
WLRM (1380 AM) is an American radio station licensed to serve the community of Millington, Tennessee, United States. The station was established in 1962 as "WGMM", originally licensed only for limited daytime-only operation. Upgraded to 24-hours operation in 1984, the station has broadcast a variety of formats over the past 50 years, including country and Gospel music. WRLM is currently owned by F.W. Robbert Broadcasting and the broadcast license is held by CPT & T Radio Station, Inc.
WLRM broadcasts a Blues and Southern Soul format Monday through Saturday and Gospel music on Sundays. It features The Spanky Brown Morning Show for Mornings, "Talk To Me" with Greg Peters in Middays and the syndicated Michael Baisden Show in Afternoons.
This station began licensed broadcast operations on June 22, 1962, as "WGMM". Restricted to operating as a daytime-only radio station and broadcasting at 1380 kilohertz with 500 watts of power, WGMM was originally owned and operated by Radio Millington, Inc. Al McClain served as general manager, commercial manager, and program director with Web Anderson as promotions manager, Bob Trantham as news director, Emmett Kozel as chief engineer, and Mary Nell Thomas as traffic manager. By 1965, Bill Thomas was brought in to be the program director and Emmett Kozel added news director duties to his engineering role.
A shift in personnel in 1965 saw Joe C. Matthews take over as president and general manager with Bill Thomas elevated to station manager. Lee Cash was named as program director and Ed Freeman became WGMM's chief engineer. The station also added five hours of "specialty" programming featuring country & western music. By 1968, the station was playing a 100% country & western format. At the same time, Chad Lassiter took over the general manager role and R.L. Merry became the program director. As the decade came to a close, William M. Brown became WGMM's general manager, program director, and news director with Sidney Williams as chief engineer.
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