WLOV-TV
  
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West Point/Columbus/Tupelo/ Starkville, Mississippi United States |
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| City | West Point |
| Branding | WLOV Fox (general) WLOV Fox News (newscasts) MeTV West Point (on DT2) This West Point (on DT3) |
| Channels |
Digital: 16 (UHF) Virtual: 27 () |
| Subchannels | 27.1 Fox 27.2 MeTV 27.3 This TV |
| Owner | Coastal Television Broadcasting Company LLC |
| Operator | Heartland Media |
| First air date | May 29, 1983 |
| Sister station(s) | WTVA |
| Former callsigns | WVSB-TV (1983–1991) |
| Former channel number(s) |
Analog: 27 (UHF, 1983–2009) |
| Former affiliations | ABC (1983–1995) |
| Transmitter power | 390 kW |
| Height | 508.9 m |
| Facility ID | 37732 |
| Transmitter coordinates | 33°47′39.3″N 89°5′16″W / 33.794250°N 89.08778°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www.wlov.com |
WLOV-TV is the Fox affiliate for Northern Mississippi and portions of West Alabama, licensed to serve West Point, Mississippi. It broadcasts a high definition digital signal on UHF channel 16 (virtual channel 27.1 via PSIP) from a transmitter in Woodland, Mississippi.
WLOV is owned by Coastal Television Broadcasting Company, but is operated by NBC affiliate WTVA (owned by Heartland Media) through a local marketing agreement (LMA). The two stations share studios in Saltillo, Mississippi.
On cable, the station is carried on Comcast channel 11.
The station signed on as WVSB-TV on May 29, 1983 as the third commercial station in the market. It was supposed to launch on May 1, but equipment and weather delays pushed the date back. Originally owned by Venture Systems and airing an analog signal on UHF channel 27, WVSB immediately took the ABC affiliation from WTVA, which carried ABC programming on a secondary basis. From its start, the station had the disadvantage of being a UHF-band television station competing with two well-established VHF stations.
Love Communications would buy WVSB in 1991 and changed the call sign to WLOV-TV. Despite efforts to educate viewers about obtaining the station, competition from WCBI-TV and WTVA was fierce. In May 1992, it entered into a program service agreement (predecessor to local marketing agreement) with WTVA. On November 25 of that year, the Federal Communications Commission (FCC) cleared the deal allowing WLOV to move its facilities from West Point to Tupelo. At first, WLOV moved into offices in the Tupelo Community Antenna (now Comcast) building, but it was eventually integrated into WTVA's studios in Saltillo.
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