City | Charlotte, North Carolina |
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Broadcast area | Charlotte/Metrolina |
Branding | 107.9 The Link |
Slogan | Charlotte's Best Mix |
Frequency | 107.9 MHz (also on HD Radio) |
First air date | 1961 (as WBT-FM) |
Format | AC |
ERP | 100,000 watts |
HAAT | 516 meters |
Class | C |
Facility ID | 30834 |
Callsign meaning | W LiNK |
Former callsigns | WBT-FM (1961-August 31, 1978) WBCY (August 31, 1978-November 22, 1989) WBT-FM (November 22, 1989-July 21, 1995) WWSN (July 21, 1995-March 15, 1997) |
Owner | Entercom |
Sister stations | WBT, WBT-FM, WFNZ |
Webcast |
Listen Live (requires login) Listen Live (iHeart) |
Website | 1079thelink.com |
WLNK (107.9 MHz, "107.9 The Link") is a 100,000 watt radio station in Charlotte, North Carolina, and serves the Charlotte metropolitan area. WLNK airs a personality-driven Adult Contemporary format. Its studios are located at One Julian Price Place on West Morehead Street, just west of Uptown Charlotte, and shares a transmitter tower near Dallas with former television partner WBTV. The station is owned by Entercom.
Current weekday programming includes Bob & Sheri, Kelly Meyers, Matt & Ramona, and Jennifer Steel.
WLNK broadcasts in the HD Radio format.
WBT-FM was first heard on the 107.9 frequency in 1961, but this was actually the second incarnation of WBT-FM. Those call letters were used on WBT's first FM service at 99.9 MHz from 1947 to 1954. Clyde McLean was the original announcer on WBT-FM, and the station was purposed for "Storecasting" or playing background music for businesses in the Charlotte area. Very little advertising was sold on the station, and the company's television station, WBTV was becoming profitable for the company. For that reason, Jefferson Standard Broadcasting Company decided to abandon WBT-FM.
The station's broadcasting equipment was donated to the University of North Carolina at Chapel Hill, which then started a non-commercial station, WUNC-FM.
Jefferson Standard Broadcasting Company returned to FM broadcasting in 1961. The station at 107.9 was one of the first FM stereo stations in the nation. Initially, the station aired a mixture of classical music and beautiful music, but by the mid-1960s, WBT-FM was airing the beautiful music format produced by Schulke Radio Productions.