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WLNK

WLNK
Link-Logo-Color.png
City Charlotte, North Carolina
Broadcast area Charlotte/Metrolina
Branding 107.9 The Link
Slogan Charlotte's Best Mix
Frequency 107.9 MHz (also on HD Radio)
First air date 1961 (as WBT-FM)
Format AC
ERP 100,000 watts
HAAT 516 meters
Class C
Facility ID 30834
Callsign meaning W LiNK
Former callsigns WBT-FM (1961-August 31, 1978)
WBCY (August 31, 1978-November 22, 1989)
WBT-FM (November 22, 1989-July 21, 1995)
WWSN (July 21, 1995-March 15, 1997)
Owner Entercom
Sister stations WBT, WBT-FM, WFNZ
Webcast Listen Live (requires login)
Listen Live (iHeart)
Website 1079thelink.com

WLNK (107.9 MHz, "107.9 The Link") is a 100,000 watt radio station in Charlotte, North Carolina, and serves the Charlotte metropolitan area. WLNK airs a personality-driven Adult Contemporary format. Its studios are located at One Julian Price Place on West Morehead Street, just west of Uptown Charlotte, and shares a transmitter tower near Dallas with former television partner WBTV. The station is owned by Entercom.

Current weekday programming includes Bob & Sheri, Kelly Meyers, Matt & Ramona, and Jennifer Steel.

WLNK broadcasts in the HD Radio format.

WBT-FM was first heard on the 107.9 frequency in 1961, but this was actually the second incarnation of WBT-FM. Those call letters were used on WBT's first FM service at 99.9 MHz from 1947 to 1954. Clyde McLean was the original announcer on WBT-FM, and the station was purposed for "Storecasting" or playing background music for businesses in the Charlotte area. Very little advertising was sold on the station, and the company's television station, WBTV was becoming profitable for the company. For that reason, Jefferson Standard Broadcasting Company decided to abandon WBT-FM.

The station's broadcasting equipment was donated to the University of North Carolina at Chapel Hill, which then started a non-commercial station, WUNC-FM.

Jefferson Standard Broadcasting Company returned to FM broadcasting in 1961. The station at 107.9 was one of the first FM stereo stations in the nation. Initially, the station aired a mixture of classical music and beautiful music, but by the mid-1960s, WBT-FM was airing the beautiful music format produced by Schulke Radio Productions.


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