WLND
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| City | Signal Mountain, Tennessee |
|---|---|
| Broadcast area | Chattanooga, Tennessee |
| Branding | 98.1 The Lake |
| Slogan | "We Play Anything" |
| Frequency | 98.1 MHz |
| First air date | August 29, 1994 (as WZST) |
| Format | Adult Hits |
| ERP | 1,000 watts |
| HAAT | 242 meters (794 ft) |
| Class | A |
| Facility ID | 72371 |
| Callsign meaning | LegeND (former branding) |
| Former callsigns | WVXA (1992-1994, CP) WZST (1994-1998) WXKT (1998-1999) WKXJ (1999-2007) |
| Owner |
iHeartMedia (Capstar TX LLC) |
| Sister stations | WKXJ, WRXR-FM, WUSY |
| Webcast | Listen Live |
| Website | 981thelake.com |
WLND (98.1 FM, "The Lake") is a radio station serving the Chattanooga, Tennessee area. The station is owned by iHeartMedia and is licensed to serve Signal Mountain, Tennessee, USA.
This station first went on the air in 1990 at 97.3 FM with the call letters WKXJ. The station played a Rhythmic Contemporary format and was branded as "97 Kicks". By 1997, "Kicks FM" was adult contemporary and simulcasting on 103.1 FM. In 1998, Cumulus Media began operating WKXJ under a local marketing agreement, later completing the $3 million purchase from Marston Broadcasting in 1999. WZST "Star 98", a Top 40 Mainstream station at 98.1 FM, took the WKXJ letters and relaunched as "98.1 KISS-FM". The 97.3 frequency switched to rhythmic oldies as WLOV-FM. WKXJ did well during its six and a half years as KISS-FM.
In 2000, Cumulus announced it would buy 11 radio stations in 4 markets from iHeartMedia (then known as Clear Channel Communications) in exchange for 25 radio stations in 5 markets plus cash. WLOV, WIIS-AM, WUSY, WKXJ and WLMX-FM were included in those stations going to Clear Channel.
On June 13, 2007 at 10 a.m. Eastern Daylight Time WKXJ changed formats to become a classic country music station. This was due to Clear Channel moving the format from WNGA, which they sold prior to the flip. Shortly after this format change the station changed call letters to WLND and added the "Legend" branding.
On November 17, 2008, the format switched to Christmas music. There was word that there might be a format change after that ended, but the station returned to its classic country format after the holiday format concluded. On September 4, 2009, WLND's former Top 40 format and "KISS-FM" branding returned to the Chattanooga airwaves, this time at sister station WURV (now WKXJ).
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