WLLV
| City | Louisville, Kentucky |
|---|---|
| Broadcast area | Louisville, KY-IN CMSA |
| Branding | 1240 Love |
| Frequency | 1240 kHz |
| First air date | 1941 |
| Format | Gospel |
| Power | 530 watts unlimited non-directional |
| Class | C |
| Facility ID | 1125 |
| Transmitter coordinates | 38°13′50″N 85°49′20″W / 38.23056°N 85.82222°W |
| Callsign meaning | Love |
| Former callsigns | WINN, 1941-1982 |
| Owner | Anchor Radio, LLC |
| Sister stations | WLOU-AM; FM Translator: W284AD, New Albany, IN |
| Website | WLLV website |
WLLV (1240 AM) is a radio station broadcasting a Gospel music format. Licensed to Louisville, Kentucky, United States, the station serves the Louisville, KY-IN market area. The station is currently owned by Anchor Radio, LLC.
The station signed on in 1941 as WINN(AM), a pop station and Mutual Radio Network affiliate. In 1965, the station turned to Country & Western music and remained so until late 1982, when it was sold to a group of African-American pastors from the Chicago, Illinois area. The format changed to Traditional Black Gospel music, and the call letters changed from WINN(AM) to WLLV(AM).
WLLV's sister station in the Louisville market is Urban Gospel WLOU (1350 AM). WLLV's FM translator simulcast is on 104.7 FM by W284AD New Albany, Indiana. Occasionally, WLLV(AM) and WLOU(AM) will simulcast programming to take advantage of WLLV's better nighttime coverage. Popular announcers through the Black Gospel programming years (1983- ) include Pastor James Ford, Eld. Ben Higgins, Min. Ben Walker, Min. Sylvia Walker, Archie Dale, and Bishop (Rev.) D.V. Lyons.
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Wikipedia