City | Sparta, Wisconsin |
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Broadcast area | La Crosse, Wisconsin |
Branding | ESPN Radio 1290 |
Frequency | 1290 kHz |
First air date | 1951 (as WCOW) |
Format | Sports radio |
Power | 5,000 watts day 59 watts night |
Class | D |
Facility ID | 61681 |
Transmitter coordinates | 43°58′6.00″N 90°51′35.00″W / 43.9683333°N 90.8597222°W |
Former callsigns | WCOW (1951-1992) |
Affiliations | ABC Radio, ESPN Radio |
Owner | Sparta-Tomah Broadcasting Co., Inc. |
Sister stations | WFBZ, WCOW-FM |
Website | espnlacrosse.com |
WKLJ (1290 AM) is a radio station broadcasting a sports format. The station had previously run CNN news and prior to that, had simulcasted their FM sister station, WCOW-FM for many years. Licensed to Sparta, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Sparta-Tomah Broadcasting Co., Inc. and features programming from ABC Radio and ESPN Radio. Former call letters were WCOW.