WKLI-FM
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| City | Albany, New York |
|---|---|
| Broadcast area | Capital District |
| Branding | 100.9 The Cat |
| Slogan | #1 For New Country |
| Frequency | 100.9 MHz |
| First air date | 1972 (as WWOM) |
| Format | Country |
| ERP | 6,000 watts |
| HAAT | 91 meters |
| Class | A |
| Facility ID | 4682 |
| Transmitter coordinates | 42°43′54.00″N 73°52′56.00″W / 42.7316667°N 73.8822222°W |
| Callsign meaning | W K-LIte (former name for the station) |
| Former callsigns | WWOM (1972–1981) WWOM-FM (1981–1986) WKLI (1986–1999) WCPT (1999–2002) |
| Owner |
Pamal Broadcasting (6 Johnson Road Licenses, Inc.) |
| Sister stations | WAJZ, WFLY, WROW, WYJB, WINU |
| Webcast | Listen Live |
| Website | www |
WKLI-FM (100.9 FM, "100.9 The Cat") is a country music station, licensed to Albany, New York and serving the Capital District of New York. The station is owned by Pamal Broadcasting and broadcasts at 6 kilowatts ERP from a location near the boundary of Colonie and Schenectady adjacent to the station's former studios (which are now vacant as of November 2010).
The 100.9 frequency signed on in 1972 as WWOM (Wonderful World of Music), an easy listening station going against up WROW-FM and WHRL. With two somewhat established rivals, the station quickly left the format and went through a variation of formats, including several variants of adult contemporary (mid-1970s and again starting in 1980), soft rock (1977–78), and then album-oriented rock, briefly in late 1978/early 1979, identifying itself as..."WWOM-Albany NY's Best Rock" in its legal ID, putting it into direct competition with WQBK-FM. The station then abruptly flipped to disco early in the spring of 1979, and then to Soft AC in the summer of 1980. During this period, the station struggled in both ratings and revenue.
In 1984, local businessman William Sellwood bought WWOM as a companion to WABY (then on 1400 AM). Two years later, Sellwood relaunched the station as "K-Lite 101" with the WKLI calls coming into use. With no FM competition for adult contemporary music, the station quickly became a success and spent several years in the Top 5 stations (12+) in the market with several books as the No. 1 in some demographics and time periods, a rarity for a lower powered signal in the Albany market. In 1990, Paul Bendat purchased the station. After WROW-FM flipped to WYJB in early 1994, WKLI's ratings underwent a decline as listeners flocked to the far stronger signal of WYJB.
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Wikipedia