WJVR
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| City | Iron Gate, Virginia |
|---|---|
| Broadcast area |
Covington, Virginia Clifton Forge, Virginia |
| Branding | "101.9 The River" |
| Slogan | "Today's Best Music for the Alleghany Highlands" |
| Frequency | 101.9 FM MHz |
| First air date | October 12, 2012 |
| Format | Adult Contemporary |
| Power | 560 Watts |
| HAAT | 322 meters (1,056 ft) |
| Class | A |
| Facility ID | 190379 |
| Transmitter coordinates | 37°47′35.0″N 79°55′59.0″W / 37.793056°N 79.933056°W |
| Callsign meaning |
W Jackson RiVer last two letters transposed |
| Former callsigns | WJVR (2012-Present) |
| Affiliations |
Fox News Radio Hits & Favorites (Westwood One) Virginia Tech IMG Sports Network |
| Owner | Todd P. Robinson (WVJT, LLC) |
| Sister stations | WKEY, WXCF |
| Webcast | WJVR Webstream |
| Website | WJVR Online |
WJVR is an Adult Contemporary formatted broadcast radio station licensed to Iron Gate, Virginia, serving Covington and Clifton Forge in Virginia. WJVR is owned and operated by Todd P. Robinson.
On April 5, 2012, the Federal Communications Commission (FCC) announced United States CP, LLC. as the highest bidder for the 101.9 FM frequency to be located in Iron Gate, Virginia, as part of Auction 93. On September 10, 2012, United States CP, LLC., filed a construction permit for a radio station to broadcast on 101.9 FM. The new station would transmit from a mountain between Covington and Clifton Forge.
On October 9, 2012, the station was given the call sign WJVR. The callsign is a "tribute" to the Jackson River that flows through Covington and Clifton Forge.
An October 10, 2012 post on the station's official Facebook page announced the station would launch on October 12 at 5:00pm. The station received a license from the FCC on November 21, 2012.
United States CP, LLC sold WJVR to Todd P. Robinson, Inc. for $30,000 on March 24, 2014. WJVR will be operated under the WVJT, LLC licensee. On April 4, 2014, WJVR began streaming their broadcasts online. The sale was consummated on July 31, 2014.
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