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WJOX (AM)

WJOX
WJOX JOX3690 logo.png
City Birmingham, Alabama
Broadcast area Birmingham-Hoover Metropolitan Area
Branding Jox 3
Frequency 690 kHz (also on HD Radio)
First air date 1947 (as WVOK)
Format Sports
Power 50,000 watts (day)
500 watts (night)
Class B
Facility ID 16897
Transmitter coordinates 33°26′56″N 86°55′18″W / 33.44889°N 86.92167°W / 33.44889; -86.92167 (day)
33°27′2″N 86°55′20″W / 33.45056°N 86.92222°W / 33.45056; -86.92222 (night)
Callsign meaning JOX = "Jocks"
Former callsigns WVOK (1947-1992)
WJOX (1992-2006)
WSPZ (2006-2010)
Affiliations Fox Sports Radio
University of Alabama Crimson Tide (Football)
UAB Blazers (Baseball)
Tennessee Titans
Atlanta Braves
Owner Cumulus Media
(Radio License Holding CBC, LLC)
Sister stations WAPI, WJOX-FM, WJQX, WUHT, WZRR
Website wjoxam.com

WJOX (690 AM, "Jox 3") is an all-sports radio station licensed to Birmingham, Alabama, with daytime licensed power of 50,000 watts and 500 watts at night. WJOX is the Birmingham affiliate of the University of Alabama Crimson Tide Sports Network (football only), the UAB Blazers Radio Network (baseball only),Tennessee Titans Radio, the Atlanta Braves and Fox Sports Radio. It used to be the broadcast home of the Birmingham Barons. The station has studios in Homewood and its transmitter is in Midfield.

The station that now broadcasts from 690 AM in Birmingham signed on in 1947 as WVOK. It was the first radio station in Birmingham to broadcast with 50,000 watts. Due to Federal Communications Commission restrictions, the station broadcast only during daytime hours. It was not until the early 1980s that WVOK was able to broadcast 24 hours a day. 690 AM is a Canadian and Mexican clear-channel frequency.

Throughout the 1960s and into the 1970s, WVOK was a Top 40 station calling itself “The Mighty 690" with a signal that covered almost all of north and central Alabama, as well as parts of Mississippi, Georgia and Tennessee. Rather than attempting to compete with crosstown station (and market leader) WSGN, WVOK targeted listeners in the rural areas of the states its signal reached. One of the most popular promotions of WVOK was their “Shower of Stars” concert series. Throughout the 1960s and 1970s, these concerts brought such performers as the Rolling Stones, Jerry Lee Lewis, Neil Diamond and the Beach Boys to Birmingham.


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