WIXM
| City | Grand Isle, Vermont |
|---|---|
| Broadcast area | Burlington-Plattsburgh area |
| Branding | Mix 102.3 |
| Slogan | "Burlington's Best Music Mix" |
| Frequency | 102.3 MHz |
| First air date | April 1970 |
| Format | Hot Adult Contemporary |
| ERP | 20,000 watts |
| HAAT | 111 meters (364 feet) |
| Class | C3 |
| Facility ID | 34811 |
| Transmitter coordinates | 44°45′53″N 73°35′16″W / 44.76472°N 73.58778°W |
| Callsign meaning | W IXM = transposed meaning of "Mix" |
| Former callsigns | WWSR-FM (1970–1980) WLFE (1980–2000) WLFE-FM (2000–2010) WIER (2010–2012) |
| Owner | Radio Broadcasting Services, Inc. |
| Sister stations | WCAT, WFAD, WIFY, WRSA, WWMP |
| Webcast | Listen Live |
| Website | mix1023.com |
WIXM (102.3 MHz) is an FM radio station licensed to Grand Isle, Vermont and serves the Burlington-Plattsburgh area. The station is owned and operated by Radio Broadcasting Services, Inc. It airs a hot adult contemporary music format known as "Mix 102.3".
The station first signed on in April 1970 as WWSR-FM, the sister station of 1420 WWSR. Its format was adult contemporary music using the automated "Hit Parade" service, calling itself Stereo 102. In the late 1970s, it dropped AC in favor of country music, using the call letters WLFE.
The station flipped from country music to Christmas music in November 2008, and on December 29, 2008, the station moved to active rock as Rock 102 "Pure Rock Radio" to go up against alternative rock station 99.9 WBTZ in nearby Plattsburgh, New York.
In January 2009, the station added The Todd and Tyler Radio Empire, a syndicated talk show based out of Omaha, Nebraska, to its morning schedule.
On March 1, 2010, WLFE-FM changed its call letters to WIER and rebranded as "102.3 The Wire".
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Wikipedia