WIVK
 |
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| City | Knoxville, Tennessee |
|---|---|
| Broadcast area | East Tennessee |
| Branding | 107.7 WIVK |
| Slogan | Today's Best Country |
| Frequency | 107.7 MHz (also on HD Radio) |
| Format |
Country Full-service |
| ERP | 100,000 watts |
| HAAT | 626 meters |
| Class | C |
| Facility ID | 16890 |
| Transmitter coordinates | 35°48′41.00″N 83°40′10.00″W / 35.8113889°N 83.6694444°W |
| Callsign meaning | former sister station of WIVK/850 (We're the Independent Voice of Knoxville) |
| Affiliations | University of Tennessee |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | WNML/WNRX, WOKI |
| Webcast | Listen Live |
| Website | www.wivk.com |
WIVK-FM is an FM radio station broadcasting at 107.7 MHz near Knoxville, Tennessee, USA. The station is owned by Cumulus Media and broadcasts in HD radio.
WIVK is a Federal Communications Commission-Licensed Class C FM radio station serving the valleys and mountains of East Tennessee. WIVK provides country music, news, and University of Tennessee sports from its Sequoyah Hills studios in west Knoxville.
WIVK operates a 91,000-watt transmitter located at Greentop Knob on Chilhowee Mountain near Pigeon Forge, Tennessee. The signal can be received in East Tennessee and parts of southwestern Virginia, western North Carolina, southeastern Kentucky, northern Georgia, and northwest South Carolina.
WIVK is deeply rooted in regional heritage. Commonly known as "WIVK {weh-vik} The Frog Station," WIVK has received numerous Country Music Association, Academy of Country Music, Associated Press, NAB Marconi and RTNDA Edward R. Murrow Awards and is the number-one rated station by Arbitron in the Knoxville Media Market.
WIVK-FM signed on the air on December 16, 1965 as a simulcast of WIVK/850's country music format. For several years the station aired a morning show hosted by Claude "The Cat" Tomlinson.
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