WHAK-FM
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| City | Rogers City, Michigan |
|---|---|
| Broadcast area | [1] |
| Branding | 99-9 The Wave |
| Slogan | Super Hits of Rock & Roll |
| Frequency | 99.9 MHz |
| First air date | circa 1994 (as WELG) |
| Format | Classic Hits |
| ERP | 50,000 watts |
| HAAT | 145 meters |
| Class | C2 |
| Facility ID | 29289 |
| Callsign meaning | Harvey A. Klann (original owner) |
| Former callsigns | WELG (2/1/94-4/1/97) |
| Affiliations |
Classic Hits (Westwood One) Michigan IMG Sports Network |
| Owner | Edwards Communications |
| Website | truenorthradionetwork.com |
WHAK-FM (99.9 FM, "The Wave") is a radio station licensed to Rogers City, Michigan. The station serves the Alpena, Cheboygan and Mackinaw City areas of northeastern Michigan. It broadcasts a classic hits music format featuring hits of the 1960s, 1970s and 1980s. The station has a local weekday-morning show and airs Westwood One's Classic Hits/Pop format the remainder of the time.
Prior to April 1999, the station broadcast a satellite-fed country format as "Eagle 100" (with the call sign WELG from 1994 to 1997). The move to the oldies format helped to fill a void in the Northeast Michigan radio scene left when 92.5 WAIR (now WFDX) switched from oldies to country music.
WHAK-FM is owned by Edwards Communications along with WHSB-FM 107.7 in Alpena, and WWTH-FM 100.7 in Oscoda. Sister station WHAK-AM 960 is leased to Michigan Broadcasters, LLC and is a simulcast of WYPV of Mackinaw City.
AM 960 WHAK was a longtime full service adult contemporary/MOR station serving Rogers City and Presque Isle County. By 1999, the station was airing a mostly automated gold-based country format, still as a standalone. WHAK went off the air in November 2000 and returned almost a year later with talk programming, mainly from the Michigan Talk Radio Network, including The Steve Gruber Show weekday mornings. In 2000 the station began dubbing itself "Your Information Source in the North." This continued until the station became a simulcast of the new "Thunder Country" WWTH Oscoda in April 2005. In the summer of 2012, WHAK-AM was noted simulcasting WHAK-FM rather than WWTH.
The WHAK calls stand for the station's original owner, Harvey A. Klann. Klann is a lifelong resident of Rogers City and World War 2 veteran.
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