WFTK
 |
|
| City | Lebanon, Ohio |
|---|---|
| Broadcast area | Cincinnati, Ohio |
| Branding | 96 Rock |
| Slogan | "Cincinnati's Pure Rock!" |
| Frequency | 96.5 MHz |
| First air date | 1958 (as WQMS) |
| Format | Active rock |
| ERP | 19,500 watts |
| HAAT | 247 meters |
| Class | B |
| Facility ID | 10143 |
| Callsign meaning | Where Stereo FM 96 Totally RocKs! |
| Former callsigns | WQMS (1958-1974) WLWS(1974-1976) WSKS(1976-1986) WBVE (1986-1990) WZRQ (1990-1991) WZRZ (1991-1993) WYGY (1993-2006) WPRV (11/2/2006-11/9/2006) |
| Owner |
Cumulus Media Inc. (Radio License Holding SRC LLC) |
| Sister stations | WGRR, WRRM, WOFX, WNNF |
| Webcast | Listen Live |
| Website | 96 Rock |
WFTK (96.5 FM, "96 Rock") is a commercial Active rock radio station in Cincinnati, operated by Cumulus Media. Its studios are located in North Cincinnati and the transmitter site is in Mason, Ohio.
The station began in 1958 as WQMS, Quality Music Station, playing beautiful music. In 1968, the station became a religious station and played contemporary Christian music. The station was originally licensed to Hamilton, Ohio, but the city of license was changed to Lebanon, Ohio in a deal with CBS Radio in 2002.
After the station was sold in 1974, the station switched to an adult contemporary/Top 40 format under the call letters WLWS. In 1979, the format changed to Top 40, as "Kiss 96", WSKS. By 1983, WSKS was playing a mix of classic rock and modern rock and changed their slogan to "96 Rock". After 3 years, the format switched again this time to country, WBVE, The Beaver. Four years later in 1990, Z Rock made its debut. Z Rock debuted with the WZRQ call letters, which were protested by crosstown CHR WKRQ. The call letters were then changed to WZRZ. The country format returned in August 1992, as "The River 96.5", and then WYGY "Young Country Y-96" on Christmas Eve, 1992. "Y-96" was used as a flanker station to protect sister station WUBE, the heritage country station in Cincinnati. In 2000, the station was sold and the station's name was changed to "The New 96.5." In 2003, the name changed again to "Eagle 96.5", but due to a conflict with another station called "Eagle 99.3" in nearby Aurora, Indiana, the name was changed yet again to "96.5 The Star."
The call letters WPRV were introduced in September 2006, when Cumulus Media sold WMOJ ("Mojo 94.9") to Radio One, who moved the station to 100.3 FM. Cumulus Media launched WPRV at 94.9 FM, and temporarily used the frequency to simulcast WYGY. Cumulus later traded the 94.9 FM frequency to Entercom, so in November 2006, the call letters WPRV were moved to 96.5 and "SuperTalk FM" was launched. The call letters were soon changed to WFTK.
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Wikipedia