WFDX
 |
|
| City |
WFCX: Leland, Michigan WFDX: Atlanta, Michigan |
|---|---|
| Broadcast area |
WFCX: Traverse City WFDX: Alpena-Gaylord-Petoskey |
| Branding | 94.3 & 92.5 The Fox FM |
| Slogan | Music Radio |
| Frequency |
WFCX: 94.3 MHz WFDX: 92.5 MHz |
| Translator(s) | W263CD 100.5 Boyne City |
| First air date |
WFCX: 1994 (as WIAR) WFDX: 1989 (as WAIR) |
| Format | Classic Pop Hits |
| ERP |
WFCX: 20,500 watts WFDX: 100,000 watts |
| HAAT |
WFCX: 233 meters WFDX: 265 meters |
| Class |
WFCX: C2 WFDX: C1 |
| Facility ID |
WFCX: 49575 WFDX: 49573 |
| Callsign meaning | The FoX |
| Former callsigns |
WFCX: WBYB (12/22/97-3/17/03) WIAR (1/31/94-12/22/97) WTRV (8/7/91-1/31/94) WLEL (3/30/89-8/7/91) WFDX: WBYC (1/4/99-3/17/03) WAIR (4/20/87-1/4/99) WWKY (3/5/87-4/20/87) |
| Owner | Blarney Stone Broadcasting |
| Sister stations | WGRY-FM, WKLT, WKLZ-FM, WMQU, WQON, WSRJ |
| Webcast | Listen Live |
| Website | 943thefoxfm.com |
WFCX 94.3 Leland, Michigan, and WFDX 92.5 Atlanta, Michigan, are Northern Radio-owned stations that simulcast a classic pop hits format branded as Music Radio, The Fox FM. WFDX's 100,000-watt signal serves most of northern Michigan including Alpena, Gaylord and Petoskey, while WFCX, the flagship, serves the Traverse City area with 20,500 watts.
WFDX signed on in 1989 as WAIR, owned by Rick Stone (who now owns WJML Radio in Petoskey). At first, they aired an adult contemporary format with WNIC/Detroit's Johnny Williams doing a voicetracked version of his "Pillow Talk" show for nights. In the early 1990s, WAIR flipped to oldies, and shortly thereafter, WIAR 94.3 signed on, simulcasting WAIR's signal. Around that time, Northern Radio took over WAIR.
On Thanksgiving 1997, WIAR flipped to country as B94.3 and their call letters changed to WBYB. WAIR remained oldies for more than a year until they started simulcasting with WBYB again under the new name B92.5/B94.3 with their call set being WBYC.
On February 24, 2003, The Bee flipped to classic hits as The Fox. Since revising its format, The Fox FM's ratings have increased noticeably, as the station has drawn listeners from competing stations WCCW-FM and WGFN.
92.5 WFDX has a slight delay from 94.3 WFCX, and thus the two signals have different liners that indicate the frequency. WFCX is identified in liners as "94-3 The Fox FM," and WFDX as "92-5 The Fox FM." However, the DJs refer to the station only as "The Fox FM."
The Fox also operated W237DA 95.3, a translator station licensed to Boyne City and serving the Petoskey area. The translator originally operated at 95.5 as W238AO and was granted its license in February 2005 after several months on the air. Listeners in the northern and eastern portions of the listening area of modern-rock station WJZJ 95.5 "The Zone" in the Traverse City area were unhappy, since W238AO interfered with WJZJ's signal as far away as Gaylord and made WJZJ completely unlistenable in areas north and west of Gaylord. However, in December 2006, W238AO was granted a construction permit to move down the dial to 95.3 with new call sign W237DA to alleviate some of the interference to WJZJ. W237DA was noted on the air at the new frequency in February 2007. W237DA was a direct rebroadcast of WFDX 92.5 until late September 2007, when the station switched to a rebroadcast of sister station WSRT.
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