City | Atlanta, Georgia |
---|---|
Broadcast area | Atlanta metropolitan area |
Branding | Faith Talk 590 |
Frequency | 590 kHz |
First air date | August 1, 1937 (as WAGA) |
Format | Christian Talk |
Power | 12,000 watts daytime 4,500 watts nighttime |
Class | B |
Facility ID | 8623 |
Transmitter coordinates | 33°50′44″N 84°38′40″W / 33.845692°N 84.64439°W |
Callsign meaning |
Walt Disney Walt Disney (co-founder of The Walt Disney Company, former owner) |
Former callsigns | WAGA (1937-1959) WPLO (1959-1987) WKHX (1987-1997) |
Former frequencies | 1480 (1937-1946) |
Owner |
Salem Media Group (South Texas Broadcasting, Inc.) |
Sister stations | WAFS, WGKA, WNIV, WLTA |
Webcast | Listen Live |
Website | http://www.faithtalk590.com/ |
WDWD (590 AM) is a Christian talk station serving the metro Atlanta market. Its radio transmitter site, originally along North Druid Hills Road, is now located just north of Austell, Georgia, in west-northwest metro Atlanta. The station's signal is aimed by a four-tower directional antenna array from the Austell transmitter location towards Atlanta (and avoiding interference with WWLX). In 2009, the station upgraded daytime transmitter power from 5,000 to 12,000 watts, while the nighttime power remains at 4,500 watts. Also in 2009, the station started broadcasting in the AM HD Radio (hybrid digital) mode (which has been unavailable since 2013).
The station signed-on with original broadcast callsign WAGA (once the sister station of the current television station by that name) in 1937. By 1946, WAGA had moved from 1480 to 590 kHz. In 1959, the station changed to a top 40 music format and changed its call sign to WPLO which was in reference to the new ownership, Plough Broadcasting Company. Another format changed happened in 1966, when WPLO switched to a country music format. In 1987, the station changed callsigns to WKHX and adopted the "Kicks 590" slogan still used on WKHX-FM 101.5, and began simulcasting on its FM sister. WKHX used to broadcast in Kahn/Hazeltine AM stereo with a "real country" format, which began in October 1992. Then, in November 1996, the station adopted the Radio Disney format and the callsign WDWD.