WDOD-FM
| City | Chattanooga, Tennessee |
|---|---|
| Broadcast area | Chattanooga, Tennessee |
| Branding | Hits 96 |
| Slogan | Chattanooga's Hit Music Station |
| Frequency | 96.5 MHz |
| First air date | 1960 |
| Format | Contemporary Hit Radio |
| Audience share | 4.1 (Sp'08 P2, R&R) |
| ERP | 100,000 watts horiz 88,000 watts vert |
| HAAT | 336 meters |
| Class | C0 |
| Facility ID | 71351 |
| Transmitter coordinates | 35°9′41.00″N 85°19′5.00″W / 35.1613889°N 85.3180556°W |
| Callsign meaning | Dynamo of Dixie |
| Affiliations | Westwood One |
| Owner |
Bahakel Communications (WDOD of Chattanooga, Inc.) |
| Sister stations | WXCT, WDEF-FM |
| Webcast | Listen Live |
| Website | hits96.com |
WDOD-FM (96.5 FM) is a radio station broadcasting a Contemporary hit radio format. Licensed to Chattanooga, Tennessee, the station is currently owned by WDOD of Chattanooga, Inc.
The station signed on in the early 1960s as a simulcast of WDOD AM. Both stations played country music. Past personality's included Gene Micheals, Earl Freudenberg, Tommy Jett, Jerry Pond, and "Big" Bill Love. The station also carried NASCAR races, it was Chattanooga's original country station. In 1997, WDOD-FM switched from country music to Triple-A "The Mountain."
The station was considering a switch to mostly classic rock with some new rock mixed in, though WSKZ was already doing this. Research showed that listeners wanted mostly new rock with some classics. One possible approach to this was modern adult contemporary, but this might have hurt sister station WDEF-FM.
Regardless of the market, Triple-A had the same songs representing about half the playlist, but the rest were different on each station. On The Mountain, artists included Jewel, Lynyrd Skynyrd, and Talking Heads. A sample hour of music included Collective Soul, Third Eye Blind, Chris Isaak, Stone Temple Pilots, EMF, Van Halen, Dave Matthews Band, Joan Osborne, Bruce Springsteen, Vigilantes of Love, Loverboy, No Doubt, Aerosmith, and U2. Many songs were familiar and had been hits (an unusual approach to alternative), but they were not heard in the Chattanooga market.
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