WCZY-FM
 |
|
| City | Mt. Pleasant, Michigan |
|---|---|
| Broadcast area | Mt. Pleasant/Alma/Clare |
| Branding | My 104-3 |
| Slogan | The Soundtrack of Our Lives |
| Frequency | 104.3 MHz |
| First air date | August 20, 1991 |
| Format | Adult Hits (Hybrid of Adult Contemporary and Classic Hits) |
| ERP | 3,000 watts |
| HAAT | 100 meters |
| Class | A |
| Facility ID | 9920 |
| Callsign meaning | CoZY FM (former branding) |
| Former callsigns | WMMI-FM (5/19/89-9/7/89) |
| Affiliations | WMMI |
| Owner | Robert and Laurie Peters (Latitude Media, LLC) |
| Webcast | Listen Live |
| Website | wczy.net |
WCZY-FM (104.3) is a radio station located in Mt. Pleasant, Michigan. Playing adult hits music, the station has been on the air since 1991. On weekday mornings WCZY airs That Show with Tina and Matt.
The history to WCZY can be traced back to October 2, 1986, when the construction permit to build it was first granted. The call letters originally assigned to the station in 1989 was WMMI, to mirror that of its daytime-only AM sister station. However, these call letters would never be used, with the call letters changing to WCZY by the end of the year.
The WCZY call letters had belonged to a heritage easy listening radio station in Detroit known today as CHR formatted Channel 955. That station, known then as "Cozy FM", was a ratings powerhouse in its heyday, but like many other easy listening stations in the mid 1980s, had moved away from its successful format once ratings began dropping, and then abandoning this moniker (as well as the call letters) altogether by 1986.
Upon this change, it was decided that the new FM station would become an easy listening station, catering to the more affluent listeners of north central Michigan. More specifically, those traveling up north from downstate on weekends and the more educated, professional crowd at Central Michigan University, one of the largest colleges in Michigan and Mount Pleasant's largest employer at the time.
Due to delays brought on by a sudden change in ownership in 1988, WCZY finally went on the air on August 20, 1991 with its intended easy listening format, provided jointly by Englewood, Colorado-based syndicator Jones Radio Network, and Salt Lake City-based Bonneville Broadcasting. The jockless, satellite-delivered format promised the "elimination of mindless DJ chatter" as well as fewer commercials, to bring "more of the best easy listening music".
By 1993, however, a format change was forced when Jones Radio Network ended the easy-listening format partnership with Bonneville Broadcasting, which had merged with Broadcast Programming, a tape-based music format provider that had no desire to enter the dwindling easy listening radio programming market. WCZY then took the cue of many easy-listening stations who had migrated to a soft adult contemporary format yet still branding themselves as easy listening, by re-affiliating with Jones' "Soft Hits" light adult contemporary format.
...
Wikipedia