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WCLB

WCLB
WCLB 2012 Logo.png
City Sheboygan, Wisconsin
Broadcast area Sheboygan, Wisconsin
Branding 950 The Game
Frequency 950 kHz
Format Sports radio
Power 500 watts day
11 watts night
Class D
Facility ID 36423
Transmitter coordinates 43°44′33.00″N 87°49′0.00″W / 43.7425000°N 87.8166667°W / 43.7425000; -87.8166667
Callsign meaning The CLuB (for station's pre-sports adult standards format)
Former callsigns WSHE-AM, WKTS (1957-1993),
WCNZ (1993-2000)
Affiliations Fox Sports Radio
Westwood One
Owner Mountain Dog Media/Randy Hopper
(RBH Enterprises, d/b/a Yellow Dog Broadcasting)
Sister stations KFIZ, WFON
Website 950TheGame.com

WCLB (950 AM) is a radio station in Sheboygan, Wisconsin which airs a sports talk format and is a full affiliate of Fox Sports Radio. WCLB is owned by Mountain Dog Media, a company owned by former State Senator Randy Hopper.

The station came on the air in the mid 1950s as WSHE. They would soon ask for a call change to WKTL to stand for the Kettle Moraine range west of Sheboygan, but WHBL filed an objection to the calls, asserting the new calls sounded too alike and would cause issues with ratings diaries and branding. The station then chose the less-confusing WKTS calls in response. They would carry a general MOR format mixed with local talk, along with being a part of the Chicago Cubs Radio Network for several years. Launching from a former gas station building at Sheboygan Falls, the station eventually moved its studios located to the second floor of the Walgreens building in downtown Sheboygan at 814 North Eighth Street. WKTS moved to the corner of Union Avenue and South 12th Street in the early 1980s. The station stayed on the air as WKTS until 1991, when the ownership group was foreclosed by a local bank and the station was forced to go dark.

Early owners included David A. Bensman, a prominent Sheboygan business man, who created THE FREE PRESS in Two Rivers, Wi, B&B Sound System, Radio and Record Center store, and who created the Polkaland Record label. Upon David A, Bensman's death the station was sold to long-time owners R. Karl Baker and his wife Jane, later sold to First Concord of Minnesota, headed by Steven T. Moravec for a short time, next to Sheboygan Broadcasting, headed by long-time Sheboygan announcer, Julian Jetzer.

Night service was granted in 1987. The station uses a three-tower directional facility at Sheboygan Falls, near the interchange between Highways 23 and 32. The station receives heavy interference due to the factors of cell phone traffic from towers nearby interfering with the signal, and the need to reduce the signal at night in order to protect WWJ of Detroit and Chicago's WNTD, also both at 950. Nighttime license power is eleven watts.


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