WCCW (AM)
| City | Traverse City, Michigan |
|---|---|
| Broadcast area |
[1] (Daytime) [2] (Nighttime) |
| Branding | 1310 The Score |
| Slogan | Travers City's Choice for AM Sports Radio |
| Frequency | 1310 kHz |
| First air date | c. 1960 |
| Format | Sports |
| Power | 15,000 watts (Daytime) 7,500 watts (Nighttime) |
| Class | B |
| Facility ID | 20421 |
| Callsign meaning | Cherry Capital of the World |
| Affiliations |
CBS Sports Radio Fox Sports Radio Michigan IMG Sports Network |
| Owner | Midwestern Broadcasting Company |
| Sister stations | WATZ-FM, WBCM, WCCW-FM, WJZQ, WRGZ, WTCM, WTCM-FM, WZTK |
| Webcast | Listen Live |
| Website | 1310thescore.com |
WCCW is one side of a radio combo in Traverse City, Michigan. It is owned by the Midwestern Broadcasting group, which to this day includes the family members of its original partners from the early 1940s, the Biedermans, Kikers and McClays. Midwestern acquired WCCW AM/FM, its long-time "local competitor" in 1996. The highly rated FM station is Oldies 107.5, while the AM station is one of the lowest-rated Arbitron-wise in the area.
WCCW today carries a sports talk format, and is the Traverse City affiliate of CBS Sports Radio and Fox Sports Radio. It also airs play-by-play coverage of the Detroit Tigers, Detroit Lions, Detroit Red Wings, Detroit Pistons and Michigan State University sports.
WCCW, whose call letters stand for "Cherry Capital of the World", signed on in 1960 under the ownership of John Anderson, a former Midwestern employee who ventured out on his own with contemporary ideas and skills learned working for Midwestern as a salesman in the 1950s.
On November 1, 1967, WCCW added an FM sister at 92.1, which broadcast with 3,000 watts. It was Traverse City's first late night broadcast signal, as both WTCM and WLDR signed off at 11 p.m. This FM originally had an automated beautiful music format.
In the beginning, WCCW was an MOR-formatted station, but added Top 40 afternoon programming in the mid-1960s to appeal to the younger crowd. It was Northwest Michigan's first truly contemporary format, even though in later-dayparts, and was soon followed by WVOY-AM in Charlevoix about 1974.
For most of the 1970s, the WCCW air staff was:
Jerry Meyer and Bob Burian were both involved in management along with owner John Anderson. Meyer later became operations manager at WTCM in 1976 and went on to co-own Murrays Boats & Motors, was the longtime news anchor for TV 9 & 10, and made a run for state representative. LD Greilick and Michael Bradford were the stations engineers. Bradford went on to establish WBNZ-FM in Beulah-Benzonia.
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