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WCAU TV

WCAU
WCAU-TV logo 2012.png
Philadelphia, Pennsylvania
United States
Branding NBC 10 (general)
NBC 10 News (newscasts)
Slogan Count On It.
Channels Digital: 34 (UHF)
(to move to 28 (UHF) and share with WWSI)
Virtual: 10 ()
Subchannels
Affiliations
Owner NBCUniversal
(NBC Telemundo License LLC)
Founded September 1946
First air date May 23, 1948; 69 years ago (1948-05-23)
Call letters' meaning Where Cheer Awaits You
(derived from former sister radio station, now WPHT)
Sister station(s) WWSI
Comcast SportsNet Philadelphia
The Comcast Network
Former channel number(s)
  • Analog:
  • 10 (VHF, 1948–2009)
  • Digital:
  • 67 (UHF, 2005–2009)
Former affiliations CBS (1948–1995)
Transmitter power 700 kW
618 kW (CP)
Height 400.1 m (1,313 ft)
399.8 m (1,312 ft) (CP)
Facility ID 63153
Transmitter coordinates 40°2′30″N 75°14′11″W / 40.04167°N 75.23639°W / 40.04167; -75.23639
Licensing authority FCC
Public license information: Profile
CDBS
Website www.nbcphiladelphia.com
WCAU Studios
WCAU is located in Pennsylvania
WCAU
WCAU is located in the US
WCAU
Location 1618-22 Chestnut St., Philadelphia, Pennsylvania
Coordinates 39°57′19″N 75°10′27″W / 39.95528°N 75.17417°W / 39.95528; -75.17417Coordinates: 39°57′19″N 75°10′27″W / 39.95528°N 75.17417°W / 39.95528; -75.17417
Built 1931
Architect Harry Sternfeld; Multiple
Architectural style Modern Movement, Art Deco
NRHP Reference # 83002281
Added to NRHP January 27, 1983

WCAU, virtual channel 10 (UHF digital channel 34, is an NBC owned-and-operated television station licensed to Philadelphia, Pennsylvania, United States. The station is owned by the NBCUniversal Owned Television Stations subsidiary of NBCUniversal (a division of the locally-based media firm Comcast), and operates as part of a duopoly with Atlantic City, New Jersey-licensed Telemundo owned-and-operated station WWSI (channel 62). The two stations share studios on Monument Road in Bala Cynwyd, along the Philadelphia/Montgomery County line; WCAU's transmitter is located in the Roxborough section of Philadelphia.

In 1946, the Philadelphia Evening Bulletin secured a construction permit for channel 10, naming its proposed station WPEN-TV after the newspaper's WPEN radio stations (950 AM, now WKDN, and 98.1 FM, later WCAU-FM and now WOGL). The picture changed dramatically in 1947, when The Philadelphia Record folded. The Bulletin inherited the Record's "goodwill", along with the rights to buy the radio station WCAU-AM (1210 AM, now WPHT) and the original WCAU-FM (102.9 FM) from their longtime owners, brothers Isaac and Leon Levy. The Bulletin sold the less-powerful WPEN and WCAU-FM, with the latter being renamed WPEN-FM (it is now WMGK). The Bulletin kept its FM station, renaming it WCAU-FM to match its new AM sister. The newspaper also kept its construction permit for channel 10, renaming it WCAU-TV.


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