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WCAU-TV

WCAU
WCAU-TV logo 2012.png
Philadelphia, Pennsylvania
United States
Branding NBC 10 (general)
NBC 10 News (newscasts)
Slogan Count On It.
Channels Digital: 34 (UHF)
Virtual: 10 ()
Affiliations
Owner NBCUniversal
(NBC Telemundo License LLC)
Founded September 1946
First air date May 23, 1948; 68 years ago (1948-05-23)
Call letters' meaning Where Cheer Awaits You
(derived from former sister radio station, now WPHT)
Sister station(s) WWSI
Comcast SportsNet Philadelphia
Former channel number(s)
  • Analog:
  • 10 (VHF, 1948–2009)
  • Digital:
  • 67 (UHF, 2005–2009)
Former affiliations CBS (1948–1995)
Transmitter power 700 kW
Height 400.1 m (1,313 ft)
Facility ID 63153
Transmitter coordinates 40°2′30″N 75°14′11″W / 40.04167°N 75.23639°W / 40.04167; -75.23639
Licensing authority FCC
Public license information: Profile
CDBS
Website www.nbcphiladelphia.com
WCAU Studios
WCAU is located in Pennsylvania
WCAU
WCAU is located in the US
WCAU
Location 1618-22 Chestnut St., Philadelphia, Pennsylvania
Coordinates 39°57′19″N 75°10′27″W / 39.95528°N 75.17417°W / 39.95528; -75.17417Coordinates: 39°57′19″N 75°10′27″W / 39.95528°N 75.17417°W / 39.95528; -75.17417
Built 1931
Architect Harry Sternfeld; Multiple
Architectural style Modern Movement, Art Deco
NRHP Reference # 83002281
Added to NRHP January 27, 1983

WCAU, channel 10, is an NBC owned-and-operated television station, located in Philadelphia, Pennsylvania, United States. The station is owned by the NBCUniversal Owned Television Stations subsidiary of NBCUniversal, and operates as part of a television duopoly with Atlantic City, New Jersey-licensed Telemundo owned-and-operated station WWSI (channel 62). Both networks are owned by NBCUniversal, a division of the locally based media firm Comcast. WCAU maintains studios on Monument Road in Bala Cynwyd, along the Philadelphia/Montgomery County line, and its transmitter is based in the Roxborough section of Philadelphia.

In 1946, the Philadelphia Evening Bulletin secured a construction permit for channel 10, naming its proposed station WPEN-TV after the newspaper's WPEN radio stations (950 AM, now WKDN, and 98.1 FM, later WCAU-FM and now WOGL). The picture changed dramatically in 1947, when The Philadelphia Record folded. The Bulletin inherited the Record's "goodwill", along with the rights to buy the WCAU radio stations (1210 AM, now WPHT, and the original WCAU-FM (102.9 FM)) from their longtime owners, brothers Isaac and Leon Levy. The Bulletin sold the less-powerful WPEN and WCAU-FM, with the latter being renamed WPEN-FM (it is now WMGK). The Bulletin kept its FM station, renaming it WCAU-FM to match its new AM sister. The newspaper also kept its construction permit for channel 10, renaming it WCAU-TV.


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