WBTA
| City | Batavia, New York |
|---|---|
| Broadcast area | Rochester area |
| Branding | 1490 WBTA |
| Slogan | Batavia's Very Own |
| Frequency | 1490 kHz |
| Translator(s) | 100.1 W261CR (Batavia) |
| First air date | 1941 |
| Format | Soft Adult Contemporary |
| Audience share | 0.5 (Fa'07, Radio and Records) |
| Power | 1,000 watts day 710 watts night |
| Class | C |
| Facility ID | 31811 |
| Transmitter coordinates | 42°58′35.00″N 78°11′12.00″W / 42.9763889°N 78.1866667°W |
| Owner | HPL Communications, Inc. |
| Webcast | Listen Live |
| Website | wbta1490.com |
WBTA (1490 AM) is a radio station broadcasting a soft adult contemporary format. Licensed to Batavia, New York, United States, the station is the only one directly serving Genesee County and in general serves the area between Rochester and Buffalo. The station is owned by HPL Communications, Inc. It was broadcasting Citadel Media's "Timeless" format, but as of February 13, 2010; the current format is aired locally.
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