WBOS
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| City | Brookline, Massachusetts |
|---|---|
| Broadcast area | Greater Boston |
| Branding | Alt 92.9 |
| Slogan | Boston's Alternative |
| Frequency | 92.9 MHz (also on HD Radio) |
| First air date | February 1960 |
| Format | FM/HD1: Alternative rock HD2: Local music "Local 92.9" |
| ERP | 18,500 watts |
| HAAT | 224 meters (735 ft) |
| Class | B |
| Facility ID | 23439 |
| Transmitter coordinates | 42°20′50.00″N 71°4′59.00″W / 42.3472222°N 71.0830556°W |
| Callsign meaning | BOSton |
| Former callsigns | WBOS-FM (1960–1981) |
| Owner |
Beasley Broadcast Group (Greater Boston Radio, Inc.) |
| Sister stations | WBQT, WKLB-FM, WMJX, WRCA, WROR-FM |
| Webcast |
Listen Live or Listen via iHeart |
| Website | FM/HD1: alt929boston HD2: alt929boston |
WBOS (92.9 MHz, "Alt 92.9") is a commercial FM radio station licensed to Brookline, Massachusetts and broadcasting to the Greater Boston media market. The station airs an alternative rock radio format, using the branding "Alt 92.9". WBOS is owned and operated by Beasley Broadcast Group. Its studios are located in the Dorchester neighborhood of Boston and its transmitter is on the top of the Prudential Tower in Boston's Back Bay.
WBOS-FM signed-on in February 1960, simulcasting most of the programming of its sister station 1600 WBOS (now WUNR). Most of the AM station's programming was beautiful music, but when the AM side began to broadcast ethnic programming, the FM side continued to broadcast beautiful music, which was branded on both AM and FM as "Boston's Music Theatre". In 1975, WBOS-FM changed to a hodgepodge format which did not gain much of an audience.
In 1978, Boston radio personality Ron Robin, disappointed that the airtime for his weekly disco music show on WVBF had been cut back, left WVBF and began doing a four-hour Sunday-night disco show for WBOS. Initially, Robin bought the airtime and sold commercials for the show.
The success of that show led to WBOS hiring Robin, and a rapid expansion of the disco programming, first to seven nights a week from 8 p.m. to midnight (April 1978), and then to 24/7 in September 1978. For a brief time in late 1978 and early 1979, WBOS was one of Boston's most popular radio stations. But when WXKS-FM came on the scene with a highly promoted disco format, including big promotions and hiring away some WBOS jocks, WBOS' ratings suffered.
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