WBOQ
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| City | Gloucester, Massachusetts |
|---|---|
| Broadcast area |
North Shore Merrimack Valley Greater Boston |
| Branding | North Shore 104.9 |
| Slogan | Your Good Times Favorites Station |
| Frequency | 104.9 MHz |
| First air date | September 14, 1964 |
| Format | Classic hits/Full-Service |
| ERP | 6,000 watts |
| HAAT | 98 meters (322 ft) |
| Class | A |
| Facility ID | 61409 |
| Transmitter coordinates | 42°38′22″N 70°56′20″W / 42.6395°N 70.9389°WCoordinates: 42°38′22″N 70°56′20″W / 42.6395°N 70.9389°W |
| Callsign meaning | WBOQ = W-Bach (former station identifier when it was classical) |
| Former callsigns | WVCA-FM (1964–1988) |
| Affiliations | Westwood One |
| Owner | Westport Communications Limited Partnership |
| Webcast | Listen Live |
| Website | www |
WBOQ (104.9 FM; "North Shore 104.9") is a Classic Hits/Full-Service radio station licensed to Gloucester, Massachusetts, USA, with studios on Route 1A in North Beverly. The station is currently owned by Westport Broadcasting.
The frequency was home to a longtime classical format, first as WVCA and then WBOQ ("W-Bach"). After the station's sale to new owner Douglas Tanger in 1988 it maintained its classical programming, adding on-air hosts well-versed in the form, such as professional flutist Heather Kent and program director Steve Murphy, a singer and choral conductor. In the late 1990s WBOQ transitioned to a mix of Broadway and movie music, and later to a jazz standards format. At the end of 2003 the station flipped to an oldies format under new owner Todd Tanger and Program Director Charlie Curtis, a veteran air personality at such oldies outlets as WCBS-FM in New York and WOMC in Detroit. It also adopted the new name "North Shore 104.9", to reflect the station's dedication to its North Shore location. The station's listening audience has grown considerably since then. Since 2006 it has carried Boston Red Sox baseball as part of the Red Sox Radio Network.
The station began broadcasting from a new transmitter site in Topsfield on January 10, 2013, with a 6,000 watt signal which has increased coverage to other areas such as the Merrimack Valley and the Route 1 corridor. The station now identifies as "WBOQ Gloucester-Boston".
The station was founded by Lowell, Massachusetts native Simon Geller (c.1920-July 11, 1995). After working in radio in New Jersey, Geller moved to Gloucester in 1964 because, he told a reporter, it was the biggest town on the East Coast without a radio station. He first applied for a license for an AM station on 1410 kHz but the F.C.C. denied this, awarding the frequency instead to Brockton, Massachusetts. They suggested Geller apply for an FM channel at 104.9 MHz instead. This station became WVCA: The Voice of Cape Ann, a phrase which became attached to Mr. Geller himself. Geller operated the station out of his apartment, running it primarily on donations from among his estimated 43,000 listeners within the 35-mile radius reached by the station. When it was time to take a lunch break or run an errand, the unpredictable Geller might simply shut the station down. His eccentric on-air behavior earned Geller a loyal following of listeners wondering what he might do or say next.
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Wikipedia