WATD (AM)
| City | Brockton, Massachusetts |
|---|---|
| Broadcast area | Boston, Massachusetts |
| Frequency | 1460 kHz |
| Repeater(s) | W247CB (101.1, Brockton) |
| First air date | November 27, 1946 |
| Format | Silent |
| Power | 5,000 watts day 1,000 watts night |
| Class | B |
| Facility ID | 19631 |
| Transmitter coordinates | 42°2′54.00″N 71°3′20.00″W / 42.0483333°N 71.0555556°W |
| Former callsigns | WBET (1946-2006) WBZB (2006) WXBR (2006-2016) |
| Owner | Edward Perry, Jr. (Marshfield Broadcasting Co., Inc.) |
| Sister stations | WATD-FM |
WATD (1460 AM) is a radio station that is currently silent. The station is licensed to Brockton, Massachusetts and is owned by Edward Perry, Jr. through licensee Marshfield Broadcasting Co., Inc., the parent company of WATD-FM in Marshfield, Massachusetts.
WATD signed on as WBET on November 27, 1946. The station was owned by The Brockton Publishing Company, with studios on 60 Main Street in Brockton, inside the headquarters of The Enterprise newspaper. The original frequency was 990kc., daytime only, but by 1952 would move to its current 1460kc frequency due to the owners of WBET buying the two other Brockton stations, WBKA/1450 and WBKA-FM/107.1. WBET then turned in the licenses for 990 and 107.1 and moved WBET to 1460. WBKA had been owned by Joseph Curran. The 1951 Broadcasting Yearbook does not list either WBKA or WBKA-FM but the 1953 Broadcasting Yearbook lists WBET as having a construction permit for 1460 with 1,000 watts and the following year is listed as being on 1460.
1948 saw the addition of FM simulcast service with WBET-FM/97.7 (Channel 249). When WBET would sign off at sundown, WBET-FM provided service through the nighttime hours. In 1976, WBET-FM ended its simulcasts of the AM station and began broadcasting a Top 40 format. A year later, its call letters were changed to WCAV. In 1982, the station switched to a country music format and remained with it until 1999 when Radio One purchased the station and moved its studios out of Brockton. Today, that station is operated by Entercom as WKAF and simulcasts Boston rock station WAAF.
WBET featured local news, talk, sports and a variety of different programs and was promoted as "Full Service Radio for Metro South."
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