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W. L. "Jack" Howard

William Lorenza "Jack" Howard
36th and 38th Mayor of Monroe, Louisiana (Ouachita Parish)
In office
1956–1972
Preceded by John Elton Coon
Succeeded by Ralph T. Troy
In office
1976–1978
Preceded by Ralph T. Troy
Succeeded by William Derwood Cann, Jr.
Personal details
Born

(1921-04-23)April 23, 1921
Rocky Branch Community

Union Parish, Louisiana, USA
Died November 11, 2004(2004-11-11) (aged 83)
Monroe, Louisiana
Resting place Mulhearn Memorial Park Cemetery in Monroe
Nationality American
Political party Democratic
Spouse(s) LaRue Jones Howard
Relations

Brothers:
V. E. Howard
Alton Hardy Howard

Korie Robertson (great-niece)
Children

Gene Howard
Robert J. Howard

Judy H. Howell
Occupation

Businessman

Co-founder, Howard Brothers Discount Stores
Religion Church of Christ
Military service
Service/branch United States Navy
Battles/wars World War II

(1921-04-23)April 23, 1921
Rocky Branch Community

Brothers:
V. E. Howard
Alton Hardy Howard

Gene Howard
Robert J. Howard

Businessman

William Lorenzo Howard, known as W. L. "Jack" Howard (April 23, 1921 – November 11, 2004), was a five-term Democratic mayor of Monroe, Louisiana, who served from 1956 to 1972 and again from 1976 to 1978. He was a partner in the former Howard Brothers Discount Stores, which at their peak had eighty-seven outlets throughout the American South.

Howard was the fifth of seven children born in the Rocky Branch community near Farmerville in Union Parish in North Louisiana, to a Church of Christ couple, Elisha John "Hardy" Howard (1889-1974) and the former Corrine Smith (1888-1971). An older brother, Verna Elisha Howard, was a radio minister for more than four decades who in Texarkana, Texas, founded the International Gospel Hour. A younger brother, Alton Hardy Howard of West Monroe, was his business partner. Still another younger brother, Kelton Leroy Howard (1928-1994), died exactly two weeks after Howard's own passing.

Howard served in the United States Navy during World War II. Prior to his election as mayor at the age of thirty-five, he had been a president of the Louisiana Jaycees and a vice-president of the national organization. He and his brother Alton operated Howard Brothers Jewelers in Monroe and in 1959 launched the first Howard Brothers general merchandise outlet in West Monroe. Thereafter, the pair obtained the first Gibson franchise, the forerunner to the Howard Brothers discount chain stores. The brothers also had a Super Saver Wholesale Warehouse Club, but in time they could not compete with Sam Walton's much larger Wal-Mart and Sam's Club, which opened stores in much smaller cities.


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