Voyages Television
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| Headquarters | Taipei, Hong Kong, China |
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Voyages Television is a global platform for the marketing of luxury travel destinations and the distribution of luxury travel products across television, the Internet, Internet television (IPTV) and Video on Demand. The Company’s focus is on the six major markets (China, India, Japan, USA, UK and Germany) which account for a large percentage of the luxury travel market.
Headquartered in Hong Kong with production operations in Hanover, Shanghai, Mumbai, Taipei and New York, Voyages is currently available to over 40 million cable and satellite television homes on a 24-hour-a-day basis, as well as via the Internet. The Company plans to launch a Video On Demand product in 2007 and broadband television product (IPTV) in early 2008.
Television Voyages Ltd. was established in late 2001 by a group of Hong Kong-based investors. The initial production operations were centered in Taipei, in line with the Company’s strategy of targeting the Chinese speaking markets of Hong Kong, China and Taiwan. The original service was launched in TaiChung on the 4th of April 2002 to 520,000 cable television homes.
Voyages' point of difference is that each of its programs contains a holiday offer that can be booked by the viewer on Voyages web site or via a call center. Thus, the business earns revenues from the sale of travel holiday packages to its audience, in addition to advertising and sponsorship revenue. Voyages’ believes that it is the first channel on television to enjoy both advertising and “retail” sales revenue.
In early 2003, based on the success of the initial Channel, Voyages increased distribution in Taiwan to include Taipei city and Taipei county, as well as to expand the Channel to other countries. The Company’s plans for expansion were interrupted by the outbreak of SARS (Severe Acute Respiratory Syndrome) in Asia in 2003. After the resolution of the SARS epidemic and the travel industry returning to a normal state, Voyages established operations in Hong Kong (2004), India (2005) and Germany (2006). In 2007, the Company plans to launch the Voyages Channel in North America, followed by the United Kingdom in 2008.
In line with the development of the Voyages Channel, the Company has launched local language travel web sites, and is preparing for the pending launch of a broadband-based product where the Channel’s over 2000 hours of high quality destination and lifestyle programming will be available.
Voyages offers a balance of travel and lifestyle programs. Program strategy is to provide viewers with quality programs that include a travel purchase option and that provide a vehicle for advertising sales. The objective is to cater to the audience’s interest in specific luxury destinations, as well as lifestyle interests. Common lifestyle interests associated with travel include wellness, adventure, gourmet & wine, shopping, romance, and competition (diving, golf, skiing, etc.). This mix of both destination based and lifestyle programs maintains the breadth required to maintain viewer interest. All Voyages programs, regardless of the format, include at least one holiday package that relates to the destination or the lifestyle interest that is the subject of the program, in line with Voyages’ philosophy.
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