Vox (website)
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Type of site
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Opinion website |
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| Available in | English |
| Owner | Vox Media |
| Editor | Ezra Klein |
| Website | www |
| Alexa rank |
 909 (as of August 2016[update]) |
| Commercial | Yes |
| Registration | Optional |
| Launched | April 6, 2014 |
| Current status | Active |
Vox is an American news and opinion website owned by Vox Media. The website was founded in 2014 by Ezra Klein. Vox is noted for its concept of explanatory journalism and its use of "card stacks" that define terms and provide context within an article. The website is generally considered to have a liberal or left-leaning perspective.
Ezra Klein left The Washington Post in January 2014 for a position with Vox Media, the publishers of the sports website SB Nation, technology website The Verge, and video gaming website Polygon.The New York Times described Vox Media as "a technology company that produces media" rather than its inverse, associated with "Old Media". Klein expected to "improve the technology of news" and build an online platform better equipped for making news understandable. The new site's 20-person staff was chosen for their expertise in topic areas and included Slate's Matthew Yglesias, Melissa Bell, and Klein's colleagues from The Washington Post.
Vox launched in early April 2014 with Klein as its editor-in-chief. His opening editorial essay, "How politics makes us stupid", explained his distress about political polarization in the context of Yale Law School professor Dan Kahan's theories on how people protect themselves from information that conflicts with their core beliefs.
The Wall Street Journal reported that in 2014, Vox took in $60 million in revenue and was profitable.
As of August 2015, Vox Media, which owns Vox, had received funding valuing it at over $1 billion, thus becoming a startup unicorn. Of this amount, $200 million came from NBCUniversal, $100 million from the venture arm of Comcast (NBC Universal's parent company), and $46.8 million from General Atlantic. Other investors included Accel Partners, Allen & Company, Khosla Ventures, and former AOL executive Ted Leonsis.
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