The Verge
 
The Verge's logo, a modified Penrose triangle, and wordmark
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Screenshot
The Verge website as of November 1, 2016
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Type of site
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Technology news |
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| Available in | English |
| Owner | Vox Media |
| Created by |
Joshua Topolsky Marty Moe |
| Editor | Nilay Patel |
| Website | theverge |
| Alexa rank |
 500 (August 2016[update]) |
| Commercial | Yes |
| Registration | Optional |
| Launched | November 1, 2011 |
| Current status | Online |
| Hosted by | Nilay Patel, and Paul Miller |
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| Genre | Technology news |
| Language | English |
| Updates | Weekly |
| Length | Approx. 60–120 minutes |
| Debut | November 5, 2011 |
| Provider | The Verge |
| Website | http://www.theverge.com/the-vergecast |
| Hosted by | Chris Ziegler, Dieter Bohn, Vlad Savov, and Dan Seifert |
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| Genre | Technology news, Mobile phones |
| Language | English |
| Updates | Weekly |
| Length | Approx. 90–120 minutes |
| Debut | November 9, 2011 |
| Provider | The Verge |
| Website | http://www.theverge.com/the-verge-mobile-show |
The Verge is an American technology news and media network operated by Vox Media. It has offices in Manhattan, New York City. The network publishes news items, long-form feature stories, product reviews, podcasts, and an entertainment show.
The website uses its own proprietary publishing platform with video content. The network's content is financed through advertising and sponsorship and is managed by its editor-in-chief Nilay Patel and executive editor Dieter Bohn. The site launched on November 1, 2011. The Verge won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for The Vergecast, Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App.
Throughout the 2010s, AOL began to acquire websites in pursuit of a new ad-driven content strategy for the company. One of their first acquisitions was Weblogs, Inc. in 2005, a company that ran dozens of websites, including Engadget, a tech news website. According to Business Insider, Engadget "became the industry-leading gadget site", and AOL's "most popular and important media property."All Things Digital called it "one of the largest in tech".
Joshua Topolsky became Engadget's editor-in-chief in 2007, and was responsible for new efforts like The Engadget Show and their mobile app, and the site's continued growth. Animosities between Topolsky and AOL developed after AOL's September 2010 TechCrunch acquisition, when TechCrunch founder Michael Arrington made several public remarks disparaging Engadget and Topolsky. When the acrimony between the two editors escalated in January 2011, AOL didn't intervene. The next month, an internal AOL editor training document called "The AOL Way", a new content strategy that prioritized profitability metrics, leaked to the press. The document leaked before Engadget writers and editors saw it internally. "The AOL Way" dispirited the Engadget staff and created an ideological schism between the two entities.
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