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Von Dutch

Von Dutch LLC
Industry Men’s and women’s apparel and accessories
Founded 1999
Headquarters Los Angeles, California, United States
Area served
Thailand, Brazil, Philippines, Italy, India
Products Shirts, jackets, shoes, hats, jeans, bags, eyewear, watches, and belts/buckles
Owner Royer Brands International S.a.r.l., Luxembourg
Parent Groupe Royer S.A., France
Website www.vondutch.com

Von Dutch is an American multinational apparel brand named after Kenny Howard, aka "Von Dutch", an artist and pinstriper of the Kustom Kulture movement. After Howard's death in 1992, his daughters sold the Von Dutch name to Michael Cassel and Robert Vaughn. The clothing brand gained popularity in the US and attracted the attention of celebrities such as Whitney Houston, Madonna, Britney Spears, Justin Timberlake, and later Ashton Kutcher and Eric Church.

The French stylist Christian Audigier helped popularize the brand, and left it in 2004. The company was purchased in 2009 by Groupe Royer S.A., through its Luxembourg subsidiary Royer Brands International S.a.r.l. Groupe Royer is the largest shoe distributor in Europe and does distribution for brands such as Converse, New Balance, and Charles Jourdan.

The Von Dutch Brand has licensees in the USA, Europe, Thailand, Malaysia, Singapore, China, the Philippines and Brazil. The brand is headquartered in Los Angeles for all of its marketing, social media and collections approval activities; and in Luxembourg for its Licensing Development, Trademarks Protection, and global Brand Management. The C.E.O. is Olivier Mercier, the Executive Director is Gary Green, The Sales manager is Troy Joyce, head sales rep is Tommy Delgadillo and the Art Director is Edgar Muñoz.



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