Voilà Hotel Rewards
 |
|
| LLC | |
| Industry | Travel, Hospitality |
| Headquarters |
Barcelona London Dubai Singapore Shanghai, Newport Beach, CA, United States |
|
Number of locations
|
250 hotels (worldwide) |
|
Area served
|
Europe, Middle East, Asia, North America, South America |
| Products | Loyalty Program, Customer Relationship Management |
| Parent | Hospitality Marketing Concepts, LLC |
| Website | voilahotels |
Barcelona London Dubai Singapore
Voilà Hotel Rewards (corporately styled "VOILÀ") is a hotel loyalty program operated by Hospitality Marketing Concepts. The Voilà Hotel Rewards program was created in 2008 for frequent guests of boutique hotels and independent hotel chains. Members can earn and redeem points at participating hotels regardless of brand or location. The program relies on repeat guests and rewards frequent stays with increased status and additional privileges. Voilà Hotel Rewards is free to join and enrollment in the program is offered online.
There are three levels of membership in Voilà Hotel Rewards: Silver (before 2014 referred to as Phoenix), Gold (referred to as Orion) and Platinum (referred to as Centarus). Silver/Phoenix is the base tier level and is awarded to anyone who joins the program. Gold/Orion status is achieved after 10 night stays are completed in a rolling 12-month period. Platinum/Centaurus status is achieved after 20 night stays are completed in a rolling 12-month period. Gold/Orion and Platinum/Centarus elite tiers offer additional benefits including increased point earnings, room upgrades, and access to exclusive lounges.
Members earn points contingent upon their program tier status. Points are collected in a member’s account and can be used to purchase hotel nights. Every member earns a base rate of 10 points per US$1 spent. Gold/Orion members earn an additional 25 percent point bonus. Platinum/Centaurus tier members earn an additional 50 percent point bonus.
Voilà Hotel Rewards offers members a number of promotions. These include double point and extra earning offers for stays typically within a one- to two-month period.
November 23, 2010, Voilà Hotel Rewards announced a partnership with TopGuest. Topguest is a service that rewards users with loyalty points and perks for virtual “check-ins” via major location-based services applications, such as Facebook Places, Twitter and Foursquare. TopGuest was purchased by Switchfly and removed from the Voilà platform in 2013.
In December 2013, Voilà Hotel Rewards, announced a partnership with Thanks Again, a coalition loyalty program for airports, to give members more options for earning and redeeming points. Through Thanks Again, Voilà members can now earn rewards at more than 160 U.S. airports and 25,000 participating businesses nationwide. Members earn miles/points by shopping, dining or parking at participating airports and when purchasing from local businesses such as dry cleaners, spas and golf courses.
...
Wikipedia