Vodafone Portugal
| Private company | |
| Industry | Telecommunications |
| Predecessor | Telecel |
| Founded | 18 October 1992 |
| Headquarters | Avenida D. João II, 1.04.01, Parque das Nações, Lisbon, Portugal |
|
Area served
|
Portugal |
| Products |
Mobile Networks Mobile broadband Telecom Services IPTV/Cable television |
| Revenue |
 €1.341,7 million (2010)
|
|
€301,5 million (2010)
|
|
| Profit |
€214,2 million (2010)
|
| Parent | Vodafone Group Plc |
| Subsidiaries | Sport TV (25%) |
| Website | www |
Vodafone Portugal – Comunicações Pessoais, S.A., a full subsidiary of the Vodafone Group, is the second mobile operator in Portugal, both chronologically and in market share (34% in 2006). Its competitors are NOS and Meo.
Vodafone Portugal was founded in 1991 as Telecel, Comunicações Pessoais, S.A. (Telecel) as it won the bid for Portugal's second GSM operator (after TMN).
The network went live in October 1992.
In 1996, the "pre-paid" concept was introduced with the launch of tariff plan Vitamina. Telecel also held a paging license and was leader in the 4-player paging business, using the brand Telechamada.
In January 2000, the indirect access fixed-line telephone service was launched, using Portugal Telecom's infrastrutctures and the 1091 prefix. It used the brands toq 1091 (for home customers; now discontinued in favour of Vodafone at Home/Vodafone Casa) and Voz Pri (for business customers; still used as part of the business solutions).
In May of the same year, Telecel entered the Internet Service Provider and web portal businesses under the brand Netc (pronounced "netcetera"). The business model was lifted from successful Freeserve, a British non-subscription ISP.
The initial group of shareholders was led by Portuguese investment bank Banco Espírito Santo, Portuguese conglomerate Amorim and USA's Pacific Telesis, owner of mobile operator PacTel Cellular.
PacTel Cellular was spun off in 1994 as AirTouch, which in turn merged in 1999 with British operator Vodafone. Thus, Telecel became minority-owned by the Vodafone Group.
Telecel was listed on the Euronext-Lisbon Stock Exchange. Banco Espírito Santo and Amorim used the IPO and subsequent sales to sell out with considerable gains, and the Vodafone Group eventually took a controlling share.
...
Wikipedia